May 22, 2012
Product Video for consumer questions | Customer Service Video Tool
Product Video for consumer questions | Video tool for customer service
Product videos will increase sales and reduce direct costs.
The two main purposes for Product Video are promotional and instructional. Both forms of professional quality videos are highly beneficial to your business.
An effective promotional product video can increase sales by 30-400percent. By utilizing key elements used in professional video production, your business can double or triple within a short period of time. High quality videos will engage the viewer and encourage consumers to spend more time on your website. Increasing the chance of a purchase being made. According to a study, it is 64-84% more likely that a consumer will buy a product after watching a product video online. So it’s simple, having a professional quality promotional product video on your website will directly correlate to higher sales.
An instructional product video will save you money and free up time for better customer service. Your employees will not have to spend time on the phone answering repetitive questions regarding the product. In majority of instances, technical support through the phone usually doesn’t solve the issue. It’s just time-consuming and the customer is often left confused and frustrated. And your costumer service agent is left with an unsatisfied client with doubts regarding the product. The answer is an instructional product video. You can direct customers and clients to the video and they’ll be able to visually see and learn about your products. They can watch it as many times as they want and find specific answers at any given time. Your employees will spend significantly less time answering phones and dealing with the same issues / concerns day-to-day.
Showing a product in use is also beneficial for those consumers that have doubts about a product they’re viewing online with static images. It’s hard to imagine how the product works and functions without seeing it in motion. A product video can relieve some of these concerns with “in use” visuals and “how to” instructions. These common concerns and questions regarding a product can all be answered by your video.
It is found that video now appears in 70% of the top 100 search results. It’s also true that people vastly prefer watching over reading. We live in a visually driven fast paced world and your business should cater to those specific needs of consumers. Seven Pictures can help you take advantage of this vastly spreading media marketing tool and put your business on top.