Video Production Company Seven Pictures Shares Visual Marketing Tips for Corporate Video CommunicationMonday, March 11th, 2013
Video production is the most successful way to use the highly recognized method of visual communication. It has been proven more powerful than verbal communication. The Western civilization has become more dependent upon visual culture and visual artifacts, suggesting the success and effectiveness of visual communication above other forms. When used as an effective marketing and branding video solution by corporate organizations, Seven Pictures shares three tips on how businesses can capitalize on visual aid success through professional production.
Hollywood’s premiere professional video production company, Seven Pictures, is sharing essential visual marketing and branding tips for businesses who wish to capitalize on the growing video communication trend. Recent research confirms the idea that visual communication through the use of video production can be more powerful than verbal communication, suggesting in many instances that people learn and retain information that is presented to them in a visual matter much better than that which is only provided verbally, according to an article by HP. Research at 3M Corporation also concluded that we process visuals 60,000 times faster than text. A promotional video used for marketing only lasts about 30 seconds to a minute so how fast a person is able digest information is an important element to consider. So now consider how much more data you can showcase visually through video than when it’s written.
For businesses who wish to take advantage of the success of visual communication by video, Seven Pictures has identified the key components of effective visual marketing and branding through the use of highly effective corporate video production.
“A lot of people tend to be visual learners and need to see something visual in order to establish their interest. It’s also said that in order for people to make a decision, they first need to understand,” says Asbjorn Christiansen, Creative Director at Seven Pictures. So if you’re trying to sell a prospect and they don’t fully and completely understand what you’re selling, well, you’re making your life harder than it needs to be.”
The corporate video that showcases your product, services, and your organizational leader is a great way to promote your company using visual communication methods. It’s more effective than any written press statement, newsletters, or promotional emails. But if you were to include a video within these formats, you would be guaranteed a much greater response and viewer engagement.
New studies that show that people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do, according to psychologist Jerome Bruner of New York University. Similarly, researchers at the Wharton School of Business compared visual presentations and purely verbal presentations and found that presenters using visual language were considered more persuasive by their audiences, 67% of whom felt that presenters who combined visual and verbal components were more persuasive.
- Showcase your company and what you do in a branding video
- Present your CEO and upper management in video for heightened sense of relationship
- Demonstrate a product or service, or communicate an overall message through a short and effective promotional video
“People are receiving an overload of information every day. Therefore, businesses must arm their marketing and sales team with visual material like videos to communicate what they do and how, and get these out in front of the prospect,” says Christiansen. Reaching out to prospective clients through the use of video production is proven far more successful and far more effective. Using video is also a simpler way to communicate any message without loosing the viewer’s attention.
About Seven Pictures
Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years of experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.