Video production is the most successful way to use the highly recognized method of visual communication. It has been proven more powerful than verbal communication.  The Western civilization has become more dependent upon visual culture and visual artifacts, suggesting the success and effectiveness of visual communication above other forms. When used as an effective marketing and branding video solution by corporate organizations, Seven Pictures shares three tips on how businesses can capitalize on visual aid success through professional production.

Hollywood’s premiere professional video production company, Seven Pictures, is sharing essential visual marketing and branding tips for businesses who wish to capitalize on the growing video communication trend. Recent research confirms the idea that visual communication through the use of video production can be more powerful than verbal communication, suggesting in many instances that people learn and retain information that is presented to them in a visual matter much better than that which is only provided verbally, according to an article by HP. Research at 3M Corporation also concluded that we process visuals 60,000 times faster than text. A promotional video used for marketing only lasts about 30 seconds to a minute so how fast a person is able digest information is an important element to consider. So now consider how much more data you can showcase visually through video than when it’s written.

For businesses who wish to take advantage of the success of visual communication by video, Seven Pictures has identified the key components of effective visual marketing and branding through the use of highly effective corporate video production.

Visual Communication

“A lot of people tend to be visual learners and need to see something visual in order to establish their interest. It’s also said that in order for people to make a decision, they first need to understand,” says Asbjorn Christiansen, Creative Director at Seven Pictures.  So if you’re trying to sell a prospect and they don’t fully and completely understand what you’re selling, well, you’re making your life harder than it needs to be.”

The corporate video that showcases your product, services, and your organizational leader is a great way to promote your company using visual communication methods. It’s more effective than any written press statement, newsletters, or promotional emails. But if you were to include a video within these formats, you would be guaranteed a much greater response and viewer engagement.

New studies that show that people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do, according to psychologist Jerome Bruner of New York University. Similarly, researchers at the Wharton School of Business compared visual presentations and purely verbal presentations and found that presenters using visual language were considered more persuasive by their audiences, 67% of whom felt that presenters who combined visual and verbal components were more persuasive.

The use of online video marketing as an effective business solution involves three important visual aid aspects, according to professional film and video production specialists at Seven Pictures.

1. Showcase your company and what you do in a branding video
2. Present your CEO and upper management in video for heightened sense of relationship
3. Demonstrate a product or service, or communicate an overall message through a short and effective  promotional video

“People are receiving an overload of information every day. Therefore, businesses must arm their marketing and sales team with visual material like videos to communicate what they do and how, and get these out in front of the prospect,” says Christiansen. Reaching out to prospective clients through the use of video production is proven far more successful and far more effective. Using video is also a simpler way to communicate any message without loosing the viewer’s attention.

About Seven Pictures

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years of experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship.  Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.

Seven Pictures Hollywood Production Company Shares Visual Marketing Tips for Corporate Video Communication by Seven Pictures Hollywood 

Video production company Seven Pictures is tracking the latest trend in video marketing. 2013 is seeing an increase in agency and corporate budgets, and those who are leading the way are all using video in their content marketing efforts.

Professional video production has grown in popularity over the course of the past few years and will continue to do so as expected. The professionals at our production company, Seven Pictures, are tracking the latest trend in video marketing and how it correlates with 2013 predictions. As expected, agency and corporate-side communicators are realizing the growing importance of video marketing, and the ones that are leading the way are successfully capitalizing on the power of video. So it is not surprising that organizations are choosing to invest more in this media and becoming more selective about the quality and standards of production value.

According to a PR Trends 2013 survey by the Bulldog Reporter, video production is poised to have part of the greatest growth this year with 36% of companies reporting to increase their video expenditures. With more and more companies realizing its benefits and the prominent appeal of video through online searches, we expect that the percentage will  continue to grow in the next few years.

The Latest Professional Video Production Trend

This correlates with another recent online video marketing survey by Brightcove and Aberdeen Research who found professionals that are leading the way in engaging with consumers, building brand loyalty and driving conversations all have one thing in common – they are more likely to use video in their content marketing efforts. Marketing directors are really pushing forward to incorporate production into their efforts.

According to research, the best-in-class organizations are using video to communicate with customers and prospects at every stage of the buyer journey. They are also:

• 38% more likely than all other companies to use video in their external communications
• Outperforming the rest of the marketing 2:1 when it comes to conversion rates

Based on the overwhelmingly positive feedback we’ve received from clients, we know that the right professionally made video can make all the difference. Those clients who were once unsure about the benefits of video production are now the most adamant believers. These productions are high-quality, cinematic illustrations that introduce and educate viewers about a product or a company.

Through our film expertise and the use of classic cinematic craftsmanship techniques, we have  established our production company  as the industry leader in delivering superior corporate video production with a clearer, elevated message. With over 25 years of specializing in highly effective corporate, marketing, training and orientation videos, Seven Pictures delivers consistent, high quality videos with powerful communicative messages that represent a brand and product in the best possible way.

About Seven Pictures

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship.  Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.

Hollywood Production Company Seven Pictures Tracks Latest Professional Video Production Trend By Seven Pictures Film and Video Production 

Professional Video production

Professional Video Production will determine the future of media. Professional quality video is lost in the sea of user-generated content created by amateurs for public consumption. 72 hours of video are uploaded to YouTube every minute, and with no separation or standards, the future of media is caught between spam and high quality, professional content.

The future of media hangs in the balance as professional video production becomes threatened with the overload of user-generated video content created by amateurs for public consumption, according to Seven Pictures Film and Video Production Company, a leader in professional video production. YouTube and other video sources are at the forefront of this alleged tug-of-war between professional and amateur content, says the experts at Wharton. And with YouTube estimating 72 hours of video are uploaded every minute onto their platform, Seven Pictures explains why the future of media is in danger.

“User-generated content will never match the overall high quality  production like professionals at Seven Pictures can provide,” says Asbjorn Christiansen, Creative Director at Seven Pictures. “Nothing can replace the certainty of referenced work that is professional edited and vetted by experts.”

Professional Video Production by Seven Pictures Hollywood

The production experts at Seven Pictures explain exactly how amateur video content is negatively affecting the overall media image:

• Amateur content can often be counter-factual and inappropriate due to the fact that there are no standards for online video production. Advertisers become wary with whom their marketing will be associated with.
• Based on Kaspersky Lab’s recorded mass mailing of video spam emails containing a link to an advertisement, video spam has been found to be more successful than traditional methods spammers often use. Videos will begin to be perceived as spam –similar to email spam.
• Cisco Systems estimates that 90% of web traffic will be driven by video by the end of 2013. And while professional and amateur videos mix into one pool of searches without separation, professional users will begin to come across video spam in the majority of their video searches.

“Our professional users have seen the benefits of using video in many different capacities, and we encourage them to voice their opinions on what makes professional video effective to maintain the interest in preserving video as a powerful tool. We want to ensure when an internet user searches for professional content regarding ‘roofing’, they are not given irrelevant searches for a video of a boy jumping off a roof,” says Christiansen. Production value is something you cannot achieve through amateur production.

Google-owned YouTube is taking a step in the right direction with their announcement that it will be adding new channels from professional content creators. In their eight month plan to siphon away some of traditional TV’s ad base by seeding the market with “premium” channels backed by professionals who will produce advertiser-safe content, according to the Wall Street Journal. So far the company has given $200 million into the programming initiative to more effectively market the nearly 100 channels containing professional videos.

Seven Pictures is dedicated to maintaining professional  film and video production as a high quality product, highly effective as a marketing, sales, customer support, and  branding tool for the professional market. With millions of Americans watching online videos, professional users can continue to benefit from video as a major power outlet

Hollywood Video Production Company Seven Pictures Explains Why the Future of Media Depends on Professional Video Production By Seven Pictures Hollywood

Marketers have been quick to realize video’s  potential towards increasing brand visibility and have been ramping up production; either by farming out work to independent video production companies or making use of in-house staff with basic production and editing skills. But not all production is equal. And in the race to get something up and out, a vital ingredient often goes missing: quality.

Put any search term into YouTube and the problem becomes obvious rather quickly. Most videos are unprofessional and ineffective, doing more harm than good to the companies they represent. Digital filmmaking has become so accessible that anyone with a cheap HD camera and iMovie can get away with calling themselves a video producer. In these point-and-shoot times, a camera is often treated like a vacuum cleaner, sweeping up everything in its path. “We’ll figure it out in editing! We’ll clean it up in post!” have become common refrains. Details like decent lighting or noticing how an actor’s glasses accidently catches the reflection of the camera get lost.

Asbjorn Christiansen, Creative Director at Seven Pictures, a Los Angeles based Film and Corporate Video Production, reflects, “Progress is great, and it’s terrific that filmmaking is becoming more accessible to amateurs, but there is a certain craftsmanship that is being lost. Editing, for example, is not just a technical skill, but an art. A good editor is storyteller. A bad editor is some one who creates slide shows, not movies — like a writer who puts in a period every five words whether the sentence needs it or not.”

The glut of unprofessional videos is so overwhelming, it’s easy for the pros to get lost. Like reality programming, the crack cocaine of our culture, it’s cheap to produce and often relies on sensationalism, sometimes edging out the higher quality productions.

How then DO we separate the wheat from the chaff? Christiansen says he’d love to see online distributors, like YouTube, create ways to help consumers sort videos by quality. In the meantime, the most effective weapon in a marketer’s arsenal is having a high quality video that stands out from the rest.

“Quality doesn’t go out of fashion,” explains Christiansen. “Having high standards may mean paying a little bit more in the short term, but in the long term the value it creates for a brand, and the amount of time and money saved by not having to do unnecessary reshoots is invaluable. The quality of the video should at least match the quality of your business and, ideally, elevate it to the next level.”

About Seven Pictures:

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. We make video like we make film: our crew is trained in film production and we apply the same technology and techniques to our video production. The high quality of our videos, with their cinematic look and feel, will elevate your message above those of other lower-quality production videos. Seven Pictures is a pioneer that understands that high- quality video production involved much more than just point and shoot—it’s about delivering visionary ideas and telling a story to its fullest potential. To see what Seven Pictures can do for you and your company, visit http://www.SevenPictures.com.

Video Bio For Business

Video bio for business really brings to life the more important sense of personality and relationship in business practices.

It allows us to really capture engaging bios in video of organizational leaders and team members so others can get the spirit in the purpose and the reason these people do what they do; as well as just understanding their history and their experience. Video bio is an extraordinary tool for setting up positive expectations for the meetings. It also heightens trust by establishing a sense of familiarity. By watching a video bio, the client knows who they’re going to meet with and the customer has a sense of what’s important to this person before the meeting takes place.

Video Bio For Business | Chairman Larry Senn | Senn Delaney

Seven Pictures was hired to shoot and produce a series of engaging video biographies for a global consulting firm, Senn Delaney. The initial meetings involved grounding on Senn Delaney’s goals, meeting the top leaders and developing a strategic approach and a branded look, feel and tone for video bio production. The bios were to be viewed in video by the world’s top leaders and CEOs of major corporations. As with every aspect of Senn Delaney’s brand, there was a need for a very high level of quality.

Jim Hart CEO Senn Delaney | Video Bio

The video bios needed to capture the warmth and expertise of its consultants and CEOs while creating a sense of relationship with the client. A series of personal biography vignettes that highlight not only each consultant’s experience, but their personal purpose and passion for their work, were created and are used on the Web site to complement word biographies. The video bios are also sent to new clients in advance of culture-shaping engagements and are shared in Business Development outreach to prospects.

Diana Ott Partner, CFO and COO Senn Delaney | Video Bio For Business

Seven Pictures spent time fully understanding Senn Delaney and capturing the look and feel of its branding; the colors, the warmth, and ensuring that was instilled in each video bio along with the expertise of each consultant and senior leader featured.

Senn Delaney’s vice presidents, the chairman and president and CEO were captured in video as strong thought leaders. Their individual personalities and their passion for their work have created a stronger connection and level of trust with the viewer.

In video production, each element of shooting was taken into consideration to match the world-class level of quality that Senn Delaney expected. Lighting, location, shooting angle and perspective were all specifically designed to fit the Senn Delaney brand.

Boris Diekmann VP Senn Delaney | Video Bio

Senn Delaney now has a library of branded video biographies for business that introduce their leaders and team members to clients all over world. They are able to simply include a bio link in an email, newsletter, or on the Website and the client is able to view the video bio of a specific leader instantly. Instead of describing who they are, what they do and what their team members are about, they now have access to professionally packaged video bios ready to be sent out at the click of a button. The videos are used to establish an important initial relationship between the Senn Delaney team and prospects and new clients. Senn Delaney uses the videos biographies to create the sense of connection prior to in-person meetings and phone conversations.

We produce professional made video bios for business

More about Senn Delaney the culture consulting firm

Video Bio Production | Senn Delaney Corporate Video Bios For Business by Seven Pictures Hollywood

Killing Creativity In Corporate Video Production

I was having an interesting conversation with an audio/visual specialist the other day about Video Production. The person saw one of our corporate video productions and thought it was great! While we were discussing the images, I showed him a b-roll shot that had been out of focus. My friend said, “Yeah, focus can be very, very difficult”. I said, “Sure, but that’s why you have a professional cameraman!” These people are trained for four years, and that’s just part of the job. Trained cameramen know that they MUST have the right things in focus, or the shot won’t be acceptable.

The person then said that he “hoped Canon would come out with a feature that makes cameras stay in focus all of the time”. Today, most cameras have an autofocus feature already, but my friend was talking about a camera that always stayed in focus, and that you can’t manually focus yourself. I truly dislike this idea, and I personally feel sorry for those who might want to use one. If a person can’t figure out how to make a camera in focus, then they shouldn’t call themselves a camera operator. That’s part of the job!

As a society, we keep drifting towards what I call “template situations”. These situations are opening different gates to people who have no formal training to call themselves professionals.

Killing Creativity In Corporate Video Production

Template Is Killing Creativity

You can easily compare this to a children’s coloring book. When I was growing up, we were given books and had to manually color inside of the lines. We were trained and taught to do this. Now, children have computers and programs that they can simply click a few times and an entire picture could be colored in. Does this train them in anything? Does this teach them the “inside the lines” formula? No, and if you think so, you’d be fooling yourself. Yes, the kids may have used an application, but there’s a difference between using these and actually doing the work themselves.

I don’t care for this automatic everything trend. I feel that this completely disregards actual creativity, and all of the shortcuts seem to cover up real skills. People should be trained. They should KNOW what they are doing, and not just use simple shortcuts to briefly coverup an issue. Educated and trained artists create the best art. It’s their skills that add value, and its this value that makes Corporate Video last a lifetime.

Killing Creativity In Corporate Video Production by Seven Pictures

Quality Video Production & Consumer’s Decision To Buy

Creating a video can be a great way to tell the story of your company, but if you’re not producing a quality video that teaches consumers, a new study suggests you might have wasted your resources.  A Whitepaper released by Invodo suggests that product demos with a high production value greatly influence a consumer’s decision to buy.

Product Video Production | Quality and Access by the Numbers

60% of consumers surveyed admitted to watching video at least some of the time, with 36% admitting to viewing 5 or more videos.  Back in 2001, producing a video was largely a waste of time.  Streaming quality was awful and only 8% of households had the bandwidth to actually stream a video without interruption.  Today, we’ve seen an explosion in video with sites like YouTube and Vimeo.

How often do consumers watch your videos?

Source

YouTube is full of dumb cat videos, but past that is something more.  We’re seeing the rise of the tutorial video.  All across Google, marketers are realizing the power of two words: “how to”.  Simple and amazing product demos heavily influence a person’s purchase decision.  It’s true that anyone can produce and upload video to YouTube, but what kind of customer retention will an amateur video with poor lighting and sound produce?

Quality Product Video Production

Today the question is not whether to produce a product video, rather how much can your video production achieve?

Build Consumer Confidence with Quality Product Video Demos by Seven Pictures

The poster of Cartier's new short film, "L'Odyssee de Cartier"

Cartier’s short film, L’Odyssee de Cartier

Earlier this month, Cartier released it’s latest video advertisement. Titled “L’Odyssee de Cartier”, this advertisement reads more like a short film. Running at 3:31, the piece takes the viewer on a majestic and jewel-encrusted journey that was meant to be a rendering of the French brands 165 year history. We didn’t notice that, though. We were just wowed by the visuals! Watch the video below:

Cartier didn’t stop at the visuals, though. They held a grand premier party at the MET, where just down the hall lavish and historical pieces of art held their own. It’s also been reported that Cartier spent 5.2 million dollars on the piece, and spent a period of over 2 years to create it where a team of over 50 people were employed to make this advertisement happen.

So is all of this worth it? YES! Cartier may have spent quite a bit of time and money on this project, but what they’ve gained is something monumental. They’ve placed this film in front of millions of viewers worldwide who might not have known about Cartier before. They brought a massive amount of attention to their brand, and created a timeless piece of history that people will remember, and will be able to see, forever. People can’t stop talking about it, still. I mean, we’re writing about it. Don’t you want that for your brand? Sometimes, it takes money and time to create something memorable. Some pieces might not be the cheapest, but the damn sure make you look good.

What do you think of Cartier’s advertisement? Are there any other advertisements you think have hit the nail on the head this month? Let us know in a comment!

Someone asked me “What is most important in marketing?”

The most important and most basic is to promote and keep promoting. That is what works. The problem is, that when you promote you get business. Then you forget to keep promoting, and when the first promotion is drying out, (because you did not keep promoting) somebody says “yes we promoted but we did not get so much”. They totally forgot how long ago it was since they promoted!

Another thing is that it also takes some time before the promotion starts to give results! We get so many impressions a day that we are becoming more or less immune to a one time promotion – there needs to be at least 3 of them within a short period of time, communicating the same messages. Then you will start breaking through.

If you do not continue promotions “they simply forget about you”. So here it is, “You simply cannot afford NOT to promote”

We make videos in many different shapes and budgets – get one or many and post them on the internet and/or send them directly to your clients or potential clients.

Get a quote for a video production click here.

The right thing to do right now is PROMOTE.

Nobody can afford not to promote. Particularly with what is going on right now, it’s more important than ever to promote.

So if you have a Gas Station in a small village – The village is hit hard in regards to layoffs and so on, your sales are going down, close by there is a freeway, but you can’t see the village from the freeway. A big hill is covering the view from the Freeway to the Village. One way to get your sales boosted would be to make a deal with the owner of that hill and set up a big sign that reads “Gasoline next exit”. No matter how little money you have, you must PROMOTE.

If you only depend on your own Village, you could go down together with it!

That Hill is called the internet and instead of a sign, you use video and get it posted to more than 25 free video websites like YouTube, Google and so on, let’s talk and make it happen!

Test it with a video that explains/promotes what you can offer.

Contact us now click here or call 323 462 0987!