Video Production Partnership with Global Company | Business Development
Fortune 500 and Global 1000 CEOs have chosen Senn Delaney as their trusted partner to help shape cultures that deliver better business results. So how has Seven Pictures, a Video Production Company taken up the role as their advisers?
Seven Pictures has opened the door to the possibilities of Video Production for this global company with a singular mission to create high performance cultures. “We’ve been thrilled with our relationship with Seven Pictures. Not with only the video itself but the whole experience. Seven Pictures has been a great adviser to us.” Penny Madden, Vice President of Business Development.
Senn Delaney has partnered with Seven Pictures to expand their own performance as a consulting firm through the use of video within their organization. Video Production was a completely new media for Senn Delaney and its Consultants. Their own CEOs were reluctant to accept video as part of their process.
Penny Madden remembers back to the beginning phases of this new media. “Our biggest problem was getting our own leaders to invest and accept that this was the right direction. So our Marketing Director needed to constantly feed them with information so that they could see what other people were doing with video and see the value of it.” Since then their leaders who were once the most reluctant to get involved with the videos are now some of the greatest fans. They’ve produced with Seven Pictures, a library of videos for multiple uses such as marketing, client relations, meetings, business development and even their own SDTV station.
For the Vice President of Business Development at Senn Delaney, being able to introduce other team members to her clients through the use of video has been most beneficial. “I can not only say, look you’re going to love meeting with one of our leaders but I can send a snippet of video out and say, if you take a look at this, you’ll get a sense of who this person is and what they are about. And when they do, the actual meetings are warmed up and sense of connection is much greater.
Video really serves that.” The sense of personality and relationship in business has become more important and she’s found a way to use video to create that with her clients. Seven Pictures has helped Senn Delaney create videos that they are able incorporate into their marketing strategy. Video is now an essential part of their branding and communication.
“In this age, people are expecting to receive more video information. The attention span is shorter, the amount of information that is coming in all the time is overwhelming and video seems to be something that people can handle. They can pay attention to a short video clip in a way they can’t to a book. We use to send a book or a long article. And so we see video as part of our expanding marketing effort; and much bigger part of our website. For the HR Leaders, we have videos that are more relevant to them; for CEOs, we have other CEOs who are talking to them. I think having the capability to address different topics with different speakers for different audiences will become even more important in the future.“
Penny and the leaders at Senn Delaney have found great uses for video within their organization. They have found ways to incorporate video into everything they do. “We see this as part of the marketing mix in everything we do now. If we’re speaking at a conference, we want to make sure that we’re capturing that. If we’re working with a leader, we ask the leader to be videoed and to talk about the results and what the process was like for them. So it’s become more integrated with everything that we do.” Seven Pictures continues to work in partnership with Senn Delaney to create and produce high quality corporate videos that will remain as part of their practices and continue to grow.