eMarketer Principal Analyst Predicts Spending on Video Ads Will Grow 52%
Tuesday, July 19th, 2011According to a recent Forbes article, new statistics on internet traffic reveal that approximately 50% of total traffic bandwidth in North America is used for video streaming:
“Video ads are catching on as the most engaging branding vehicle, reckons eMarketer principal analyst David Hallerman, eMarketer principal analyst, who wrote the new report, “US Online Ad Spending: The Floodgates Are Open.” He predicts spending on video ads, the closest thing to television ads that the Web can offer so far, will grow 52% this year, to $2.2 billion.”
It is 2011, and mobile Smartphones pervade our culture. Consumers purchase Smartphones for their numerous benefits to the user, one of which being the included video component. Now benefits of video not only reach consumers with computer and web access at home, but also those who have wifi in the palm of their hands. This is great news for businesses opting to utilize video for their advantage. Innovation in technology is developing at a quick pace and it is crucial for companies not to fall behind!
“There is no doubt that video is integrated in various business models no matter what industry you are in, and based on surveys and statistics companies will need to find ways to include video as part of their marketing technique, or their business will fall behind the competition.”
Not only will companies suffer without video ads, but they will need to find creative ways to succeed in the video industry because of this new competitive field. Seven Pictures is here to lead the way in bettering your company by keeping up with this fast-paced world. We can help get you on the fast track today!
Is your company ready to take advantage of the power of video?
If so, Seven Pictures would love to work with you. Contact us at (323) 462-0987 with any questions and to receive a video production quote !
