Video on your website is not just a nice thing to have anymore, but is a must! More than 75% of our business is coming from the web and when clients are contacting us they have already seen samples of our work and many times are referring to a specific product they have seen and are ready to do a deal with us.

The Internet connection speeds are getting faster and faster and the conversion to an internet version of video is also getting better and better, so we are not talking about a web video with a size of a post stamp. Take a look around on our website a see the different samples and how smooth they are running and on a pretty big screen.

Video is doing a great job for your corporate business website. It can show what you have, how it works, or educate in the use of a product or technique. It can also provide online information to workers at other locations. The beauty about this is that you can get a message across over and over again without changing the messages or forgetting some important details.

Don’t forget that the quality of your online corporate web video production should at least match your company quality, product and branding.

The web tends to be very static. I think adding a human being to the website sort of shows something about your care for the visitors and that somebody is there and thinking about the audience / visitors.

Welcome or promotion videos. Keep them short, you have only seconds to attract the visitor’s attention so if you get it, do not drag it out. Make more video clips with topics and communicate one message at the time. There will always be some questions left for the sales department to take care of, so do not try to answer all possible questions you might think would come up from a potential client.

Make sure that you get the full advantage from your web video. Submit it to the search engines (Google, Yahoo, YouTube and so on). We can also incorporate a way the viewer can respond – like click on this video to go to our product catalog, online store, email our sales department or sign up for “The News Letter”. This way, you can keep an eye on if the video is doing the job or not.

A web video production is easy to change so it’s not a problem to keep your corporate web video on your website up to date. Call us and lets us figure out how your website can be dressed up with online videos (323) 462 0987 or send an email. click here

Summary:

Award Winning Executive Producer, Asbjorn Christiansen, asks “Does Your Video Quality Match Your Corporate Quality?”

Quality is often lacking in the “professional” video world. Buy a camera, take out an ad, and start shooting. This may be the most common formula for starting a video production company.

Asbjorn Christiansen, exec producer of Seven Pictures, a 25-year veteran filmmaker, asks the question, “Does your video presentation match the quality of your corporation?”

“Some think that they are filmmakers because they buy a camera, take out an ad and start shooting. No, there is a tech and an art to filmmaking. There are lighting issues, framing decisions, background and sound choices. All these add up to a very discernable quality. Not to make it sound complicated, but you know that you need an expert to build a house, it’s just like that.”

“And aesthetics plays a key part. Even corporate video production can be made as an art or plain and simple. The communication is always clearer when created as a piece of art. You can see examples of this on the SevenPictures.com website.”

Corporate video production or your promotional video may not be the correct place to save money. If you are going low budget on production, you want to ensure that the standard and quality of your presentation matches the professional standard and quality of the product that your own company produces.

“A good video is where you don’t get distracted by errors or poor quality and you are just in it,” Christiansen explains. “You understand and you listen to what was said, you remember it and you don’t forget it. Before you choose a company or even a friend or family member to make your video, watch what they have produced in the past. The difference is very noticeable.”

Budget-wise, you can make video in many price ranges. What we do is invest the budget in the production, and therefore improve the production value of the product. It’s a good idea to decide on a budget that you are willing to spend and let the person who will make the video know that budget. You will get your best production value that way.”

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