Earlier this month, Cartier released it’s latest video advertisement. Titled “L’Odyssee de Cartier”, this advertisement reads more like a short film. Running at 3:31, the piece takes the viewer on a majestic and jewel-encrusted journey that was meant to be a rendering of the French brands 165 year history. We didn’t notice that, though. We were just wowed by the visuals! Watch the video below:
Cartier didn’t stop at the visuals, though. They held a grand premier party at the MET, where just down the hall lavish and historical pieces of art held their own. It’s also been reported that Cartier spent 5.2 million dollars on the piece, and spent a period of over 2 years to create it where a team of over 50 people were employed to make this advertisement happen.
So is all of this worth it? YES! Cartier may have spent quite a bit of time and money on this project, but what they’ve gained is something monumental. They’ve placed this film in front of millions of viewers worldwide who might not have known about Cartier before. They brought a massive amount of attention to their brand, and created a timeless piece of history that people will remember, and will be able to see, forever. People can’t stop talking about it, still. I mean, we’re writing about it. Don’t you want that for your brand? Sometimes, it takes money and time to create something memorable. Some pieces might not be the cheapest, but the damn sure make you look good.
What do you think of Cartier’s advertisement? Are there any other advertisements you think have hit the nail on the head this month? Let us know in a comment!