Video Bio For Business
Video bio for business really brings to life the more important sense of personality and relationship in business practices.
It allows us to really capture engaging bios in video of organizational leaders and team members so others can get the spirit in the purpose and the reason these people do what they do; as well as just understanding their history and their experience. Video bio is an extraordinary tool for setting up positive expectations for the meetings. It also heightens trust by establishing a sense of familiarity. By watching a video bio, the client knows who they’re going to meet with and the customer has a sense of what’s important to this person before the meeting takes place.
Seven Pictures was hired to shoot and produce a series of engaging video biographies for a global consulting firm, Senn Delaney. The initial meetings involved grounding on Senn Delaney’s goals, meeting the top leaders and developing a strategic approach and a branded look, feel and tone for video bio production. The bios were to be viewed in video by the world’s top leaders and CEOs of major corporations. As with every aspect of Senn Delaney’s brand, there was a need for a very high level of quality.
The video bios needed to capture the warmth and expertise of its consultants and CEOs while creating a sense of relationship with the client. A series of personal biography vignettes that highlight not only each consultant’s experience, but their personal purpose and passion for their work, were created and are used on the Web site to complement word biographies. The video bios are also sent to new clients in advance of culture-shaping engagements and are shared in Business Development outreach to prospects.
Seven Pictures spent time fully understanding Senn Delaney and capturing the look and feel of its branding; the colors, the warmth, and ensuring that was instilled in each video bio along with the expertise of each consultant and senior leader featured.
Senn Delaney’s vice presidents, the chairman and president and CEO were captured in video as strong thought leaders. Their individual personalities and their passion for their work have created a stronger connection and level of trust with the viewer.
In video production, each element of shooting was taken into consideration to match the world-class level of quality that Senn Delaney expected. Lighting, location, shooting angle and perspective were all specifically designed to fit the Senn Delaney brand.
Senn Delaney now has a library of branded video biographies for business that introduce their leaders and team members to clients all over world. They are able to simply include a bio link in an email, newsletter, or on the Website and the client is able to view the video bio of a specific leader instantly. Instead of describing who they are, what they do and what their team members are about, they now have access to professionally packaged video bios ready to be sent out at the click of a button. The videos are used to establish an important initial relationship between the Senn Delaney team and prospects and new clients. Senn Delaney uses the videos biographies to create the sense of connection prior to in-person meetings and phone conversations.
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