Online video is one of the most significant components in the transformation of how media is received by the public today. Never before has business information been so readily available to the consumer with such web accessibility. With this technological evolution, it is absolutely vital for your business to understand the benefits of marketing techniques such as the use of online video and its application in order to grow, advance and surpass the competition.

Here are three basic types of online video you should know about and how they can help you today.

Conversion Video – This type of video is found on a business website’s homepage and its intention is to engage visitors, introduce the company or give desired information to an audience in a captivating way. The idea is to capture visitors’ attention which equals more time spent on your business’ website, a greater chance of gaining a client, and thereby a greater chance of increasing profits.

Educational Video – As the name suggests, educational videos aim to educate an audience about services offered, goals and missions of your business or anything else considered significant and compelling enough for a visitor’s view. A great aspect of educational videos is that it can help establish trust between the client and your enterprise as well as inform that yours is a business with innovative ideas. You can use educational videos as a chance to develop credibility behind whatever product you’re offering the consumer, giving them a reason to choose you over a competitor.

Corporate Video Production Seven Pictures

Viral Video – Viral videos differ from other forms of video because they are found outside of the business website and are intended to gain viewership and popularity through internet sharing, e.g., social media and email. Because you want this kind of video shared as much as possible, it necessitates that it be of particular interest to a viewer, perhaps having some sort of entertainment value. However the end goal for viral videos is to be used for promotional and marketing purposes with the objective of getting embedded in numerous sites, optimizing your chance of reaching a broader audience.

Try out these suggestions for ways in which video can benefit your enterprise today, and be sure to contact Seven Pictures Film to successfully utilize online video to its full advantage!

Award Winning Creative Producer, AC (Asbjorn Christiansen), asks “Does Your Video Quality Match Your Corporate Quality?”

Quality is often lacking in the “professional” video world. Buy a camera, take out an ad, and start shooting. This may be the most common formula for starting a video production company.

AC, Creative Producer of Seven Pictures, a 25-year veteran filmmaker, asks the question, “Does your video presentation match the quality of your corporation?”

Creative Producer AC (Asbjorn Christiansen) Seven Pictures Corporate Video

“Some think that they are filmmakers because they buy a camera, take out an ad and start shooting. No, there is a tech and an art to filmmaking. There are lighting issues, framing decisions, background and sound choices. All these add up to a very discernable quality. Not to make it sound complicated, but you know that you need an expert to build a house, it’s just like that.”

“And aesthetics plays a key part. Even corporate video production can be made as an art or plain and simple. The communication is always clearer when created as a piece of art. You can see examples of this on the Seven Pictures video show room .”

Corporate Video Production

Corporate video production or your promotional video may not be the correct place to save money. If you are going low budget on production, you want to ensure that the standard and quality of your presentation matches the professional standard and quality of the product that your own company produces.

“A good video is where you don’t get distracted by errors or poor quality and you are just in it,” AC explains. “You understand and you listen to what was said, you remember it and you don’t forget it. Before you choose a company or even a friend or family member to make your video, watch what they have produced in the past. The difference is very noticeable.”

Budget-wise, you can make video in many price ranges. What we do is invest the budget in the production, and therefore improve the production value of the product. It’s a good idea to decide on a budget that you are willing to spend and let the person who will make the video know that budget. You will get your best production value that way.”

Get a Video Production Quote