These days online marketing is crucial for your business to thrive, and video is a top method of fast and effective communication with the target consumer. There are a number of advantageous ways to utilize online video for your business, and more and more organizations are moving towards this form of media with success.

Here are some helpful applications and benefits of video to consider:

• Readers prefer the interactive format video offers because it’s an easier, quicker method of transferring information. Audiences many times better absorb content this way compared to reading printed copy that takes much more time to comprehend and extract information deemed important to the reader.

• The combination of visual effects and sound captures an audience’s attention, promoting a more personal communication between a business and potential client. Offering worker profiles in the form of online video, for instance, is a great way of establishing trust with clients as you allow them to get to know your credible staff.

Corporate Video images from Galerie Michael

• Video creates new destinations for business online through video sharing sites, e.g., YouTube.com, Vimeo.com and Dailymotion.com. Having more terminals for your business’ information to be found greatly increases brand exposure.

• Video makes business more compatible for the online customer. Without an online presence, businesses can hardly expect to reach an audience that will translate into clients and thus profit earnings. New and rich media are necessary in this day and age for a business to grow, and online video makes sharing information and capturing an audience’s attention far more efficient than it’s ever been before.

There isn’t a faster way available to introduce your business and increase brand recognition than through this interactive means. If by the end of this post you haven’t already, start utilizing online video to market products and establish your business’ identity today. Your increased profitability will thank you.

According to a recent Forbes article, new statistics on internet traffic reveal that approximately 50% of total traffic bandwidth in North America is used for video streaming:

“Video ads are catching on as the most engaging branding vehicle, reckons eMarketer principal analyst David Hallerman, eMarketer principal analyst, who wrote the new report, “US Online Ad Spending: The Floodgates Are Open.” He predicts spending on video ads, the closest thing to television ads that the Web can offer so far, will grow 52% this year, to $2.2 billion.”

It is 2011, and mobile Smartphones pervade our culture. Consumers purchase Smartphones for their numerous benefits to the user, one of which being the included video component. Now benefits of video not only reach consumers with computer and web access at home, but also those who have wifi in the palm of their hands. This is great news for businesses opting to utilize video for their advantage. Innovation in technology is developing at a quick pace and it is crucial for companies not to fall behind!

“There is no doubt that video is integrated in various business models no matter what industry you are in, and based on surveys and statistics companies will need to find ways to include video as part of their marketing technique, or their business will fall behind the competition.”

Not only will companies suffer without video ads, but they will need to find creative ways to succeed in the video industry because of this new competitive field. Seven Pictures is here to lead the way in bettering your company by keeping up with this fast-paced world. We can help get you on the fast track today!

Is your company ready to take advantage of the power of video?

If so, Seven Pictures would love to work with you. Contact us at (323) 462-0987 with any questions and to receive a video production quote !

Award Winning Creative Producer, AC (Asbjorn Christiansen), asks “Does Your Video Quality Match Your Corporate Quality?”

Quality is often lacking in the “professional” video world. Buy a camera, take out an ad, and start shooting. This may be the most common formula for starting a video production company.

AC, Creative Producer of Seven Pictures, a 25-year veteran filmmaker, asks the question, “Does your video presentation match the quality of your corporation?”

Creative Producer AC (Asbjorn Christiansen) Seven Pictures Corporate Video

“Some think that they are filmmakers because they buy a camera, take out an ad and start shooting. No, there is a tech and an art to filmmaking. There are lighting issues, framing decisions, background and sound choices. All these add up to a very discernable quality. Not to make it sound complicated, but you know that you need an expert to build a house, it’s just like that.”

“And aesthetics plays a key part. Even corporate video production can be made as an art or plain and simple. The communication is always clearer when created as a piece of art. You can see examples of this on the Seven Pictures video show room .”

Corporate Video Production

Corporate video production or your promotional video may not be the correct place to save money. If you are going low budget on production, you want to ensure that the standard and quality of your presentation matches the professional standard and quality of the product that your own company produces.

“A good video is where you don’t get distracted by errors or poor quality and you are just in it,” AC explains. “You understand and you listen to what was said, you remember it and you don’t forget it. Before you choose a company or even a friend or family member to make your video, watch what they have produced in the past. The difference is very noticeable.”

Budget-wise, you can make video in many price ranges. What we do is invest the budget in the production, and therefore improve the production value of the product. It’s a good idea to decide on a budget that you are willing to spend and let the person who will make the video know that budget. You will get your best production value that way.”

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