I just wanted to take a moment to thank you for the incredible job you did on the Los Angeles Universal Preschool fundraising video production. Our mandate was not a simple one, yet you navigated the multiple layers of needs and wishes to produce an engaging, sharply produced and effective video.
Your personal vision and ability to tell our story was what impressed us the most. You were able to express our core mission by listening to our families, providers and to the community that we serve, and by allowing them to express what it is about LAUP that makes a difference in their lives and in the lives of their children. You carefully balanced the many testimonials with riveting footage, clever montages and voiceovers. On a creative level, you helped to show the warmth and humanity of our CEO, COO and all of our spokespeople through great backdrops, camera angles and lighting.
The initial response to the video has been one of excitement and pride both internally and in our community, The LAUP story is finally being told with Los Angeles County as the context and our families, stakeholders and advocates as our spokespeople.
We look forward to working with you in the future, AC. We plan on creating shorter versions of the video and possibly exploring video news releases or other channels of distribution for our visual message. I offer my heartfelt thanks to you and your team and please do not hesitate to use my name as a reference at any time; it would be my pleasure.
Communications Specialist, Los Angeles Universal Preschool
Reference Letter: From Los Angeles Universal Preschool