Video production company Seven Pictures is tracking the latest trend in video marketing. 2013 is seeing an increase in agency and corporate budgets, and those who are leading the way are all using video in their content marketing efforts.

Professional video production has grown in popularity over the course of the past few years and will continue to do so as expected. The professionals at our production company, Seven Pictures, are tracking the latest trend in video marketing and how it correlates with 2013 predictions. As expected, agency and corporate-side communicators are realizing the growing importance of video marketing, and the ones that are leading the way are successfully capitalizing on the power of video. So it is not surprising that organizations are choosing to invest more in this media and becoming more selective about the quality and standards of production value.

According to a PR Trends 2013 survey by the Bulldog Reporter, video production is poised to have part of the greatest growth this year with 36% of companies reporting to increase their video expenditures. With more and more companies realizing its benefits and the prominent appeal of video through online searches, we expect that the percentage will  continue to grow in the next few years.

The Latest Professional Video Production Trend

This correlates with another recent online video marketing survey by Brightcove and Aberdeen Research who found professionals that are leading the way in engaging with consumers, building brand loyalty and driving conversations all have one thing in common – they are more likely to use video in their content marketing efforts. Marketing directors are really pushing forward to incorporate production into their efforts.

According to research, the best-in-class organizations are using video to communicate with customers and prospects at every stage of the buyer journey. They are also:

• 38% more likely than all other companies to use video in their external communications
• Outperforming the rest of the marketing 2:1 when it comes to conversion rates

Based on the overwhelmingly positive feedback we’ve received from clients, we know that the right professionally made video can make all the difference. Those clients who were once unsure about the benefits of video production are now the most adamant believers. These productions are high-quality, cinematic illustrations that introduce and educate viewers about a product or a company.

Through our film expertise and the use of classic cinematic craftsmanship techniques, we have  established our production company  as the industry leader in delivering superior corporate video production with a clearer, elevated message. With over 25 years of specializing in highly effective corporate, marketing, training and orientation videos, Seven Pictures delivers consistent, high quality videos with powerful communicative messages that represent a brand and product in the best possible way.

About Seven Pictures

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship.  Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.

Hollywood Production Company Seven Pictures Tracks Latest Professional Video Production Trend By Seven Pictures Film and Video Production 

Marketers have been quick to realize video’s  potential towards increasing brand visibility and have been ramping up production; either by farming out work to independent video production companies or making use of in-house staff with basic production and editing skills. But not all production is equal. And in the race to get something up and out, a vital ingredient often goes missing: quality.

Put any search term into YouTube and the problem becomes obvious rather quickly. Most videos are unprofessional and ineffective, doing more harm than good to the companies they represent. Digital filmmaking has become so accessible that anyone with a cheap HD camera and iMovie can get away with calling themselves a video producer. In these point-and-shoot times, a camera is often treated like a vacuum cleaner, sweeping up everything in its path. “We’ll figure it out in editing! We’ll clean it up in post!” have become common refrains. Details like decent lighting or noticing how an actor’s glasses accidently catches the reflection of the camera get lost.

Asbjorn Christiansen, Creative Director at Seven Pictures, a Los Angeles based Film and Corporate Video Production, reflects, “Progress is great, and it’s terrific that filmmaking is becoming more accessible to amateurs, but there is a certain craftsmanship that is being lost. Editing, for example, is not just a technical skill, but an art. A good editor is storyteller. A bad editor is some one who creates slide shows, not movies — like a writer who puts in a period every five words whether the sentence needs it or not.”

The glut of unprofessional videos is so overwhelming, it’s easy for the pros to get lost. Like reality programming, the crack cocaine of our culture, it’s cheap to produce and often relies on sensationalism, sometimes edging out the higher quality productions.

How then DO we separate the wheat from the chaff? Christiansen says he’d love to see online distributors, like YouTube, create ways to help consumers sort videos by quality. In the meantime, the most effective weapon in a marketer’s arsenal is having a high quality video that stands out from the rest.

“Quality doesn’t go out of fashion,” explains Christiansen. “Having high standards may mean paying a little bit more in the short term, but in the long term the value it creates for a brand, and the amount of time and money saved by not having to do unnecessary reshoots is invaluable. The quality of the video should at least match the quality of your business and, ideally, elevate it to the next level.”

About Seven Pictures:

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. We make video like we make film: our crew is trained in film production and we apply the same technology and techniques to our video production. The high quality of our videos, with their cinematic look and feel, will elevate your message above those of other lower-quality production videos. Seven Pictures is a pioneer that understands that high- quality video production involved much more than just point and shoot—it’s about delivering visionary ideas and telling a story to its fullest potential. To see what Seven Pictures can do for you and your company, visit http://www.SevenPictures.com.

Video Bio | Corporate Video | Seven Pictures Production

Seven Pictures Film and Video production adds the Video Bio to its growing list of services.

At Seven Pictures Film and Video Production, we believe in keeping our finger on the pulse of the planet.

Our clients spoke; we listened. We have taken our offerings one step further by creating the Video Bio a new method of corporate branding and communication.

Going beyond the standard corporate biography, Video Bio offers businesses and corporations an innovative way to deliver branded content.

“We listened to our clients,” says Seven Pictures Creative Producer A.C. “They told us that what they wanted more than anything was for a new client or a prospect to walk into a meeting already knowing who they were – not only as a corporate brand, but as people. So, we came up with Video Bio. ”

Seven Pictures client Penny Madden, Vice-President of Business Development for Senn Delaney adds, “Being able to introduce our other team members through the use of video is terrific. I can not only say, look, you’re going to love having a meeting with one of our leaders, but I can send a snippet of a video out and say, ‘if you take a look at this, you’ll get a sense of who this person is.’ And when they do, the meetings are warmed up and a sense of connection is much greater. Video Bio really serves that.”

Developing the Video Bio from concept to completion, Seven Pictures conducts the creation, using cutting-edge video production to create a user-friendly prompted interview. Seven Pictures then custom builds each Video Bio using the interviews, and crafts a visionary tale of each individual, telling his or her story to its fullest potential.

“The potential for Video Bio is endless,” says A.C. “It can be used to introduce an individual, or a company. New employees can receive a personal greeting from their CEO. It can also be uploaded to YouTube or other video outlets, and be optimized by your keywords so clients and prospects can search for you online.”

With over 20 years professional production experience at its fingertips, Seven Pictures is able to create your Video Bio at a highly affordable rate. Take a look at how a Video Bio can reach your audience in a whole new way:

Video Bio For Business

Video bio for business really brings to life the more important sense of personality and relationship in business practices.

It allows us to really capture engaging bios in video of organizational leaders and team members so others can get the spirit in the purpose and the reason these people do what they do; as well as just understanding their history and their experience. Video bio is an extraordinary tool for setting up positive expectations for the meetings. It also heightens trust by establishing a sense of familiarity. By watching a video bio, the client knows who they’re going to meet with and the customer has a sense of what’s important to this person before the meeting takes place.

Video Bio For Business | Chairman Larry Senn | Senn Delaney

Seven Pictures was hired to shoot and produce a series of engaging video biographies for a global consulting firm, Senn Delaney. The initial meetings involved grounding on Senn Delaney’s goals, meeting the top leaders and developing a strategic approach and a branded look, feel and tone for video bio production. The bios were to be viewed in video by the world’s top leaders and CEOs of major corporations. As with every aspect of Senn Delaney’s brand, there was a need for a very high level of quality.

Jim Hart CEO Senn Delaney | Video Bio

The video bios needed to capture the warmth and expertise of its consultants and CEOs while creating a sense of relationship with the client. A series of personal biography vignettes that highlight not only each consultant’s experience, but their personal purpose and passion for their work, were created and are used on the Web site to complement word biographies. The video bios are also sent to new clients in advance of culture-shaping engagements and are shared in Business Development outreach to prospects.

Diana Ott Partner, CFO and COO Senn Delaney | Video Bio For Business

Seven Pictures spent time fully understanding Senn Delaney and capturing the look and feel of its branding; the colors, the warmth, and ensuring that was instilled in each video bio along with the expertise of each consultant and senior leader featured.

Senn Delaney’s vice presidents, the chairman and president and CEO were captured in video as strong thought leaders. Their individual personalities and their passion for their work have created a stronger connection and level of trust with the viewer.

In video production, each element of shooting was taken into consideration to match the world-class level of quality that Senn Delaney expected. Lighting, location, shooting angle and perspective were all specifically designed to fit the Senn Delaney brand.

Boris Diekmann VP Senn Delaney | Video Bio

Senn Delaney now has a library of branded video biographies for business that introduce their leaders and team members to clients all over world. They are able to simply include a bio link in an email, newsletter, or on the Website and the client is able to view the video bio of a specific leader instantly. Instead of describing who they are, what they do and what their team members are about, they now have access to professionally packaged video bios ready to be sent out at the click of a button. The videos are used to establish an important initial relationship between the Senn Delaney team and prospects and new clients. Senn Delaney uses the videos biographies to create the sense of connection prior to in-person meetings and phone conversations.

We produce professional made video bios for business

More about Senn Delaney the culture consulting firm

Video Bio Production | Senn Delaney Corporate Video Bios For Business by Seven Pictures Hollywood

Video Production Partnership with Global Company | Business Development

Fortune 500 and Global 1000 CEOs have chosen Senn Delaney as their trusted partner to help shape cultures that deliver better business results. So how has Seven Pictures, a Video Production Company taken up the role as their advisers?

Seven Pictures has opened the door to the possibilities of Video Production for this global company with a singular mission to create high performance cultures. “We’ve been thrilled with our relationship with Seven Pictures. Not with only the video itself but the whole experience. Seven Pictures has been a great adviser to us.” Penny Madden, Vice President of Business Development.

Senn Delaney has partnered with Seven Pictures to expand their own performance as a consulting firm through the use of video within their organization. Video Production was a completely new media for Senn Delaney and its Consultants. Their own CEOs were reluctant to accept video as part of their process.

Penny Madden remembers back to the beginning phases of this new media. “Our biggest problem was getting our own leaders to invest and accept that this was the right direction. So our Marketing Director needed to constantly feed them with information so that they could see what other people were doing with video and see the value of it.” Since then their leaders who were once the most reluctant to get involved with the videos are now some of the greatest fans. They’ve produced with Seven Pictures, a library of videos for multiple uses such as marketing, client relations, meetings, business development and even their own SDTV station.

Penny Madden, Vice President of Business Development. Senn Delaney

For the Vice President of Business Development at Senn Delaney, being able to introduce other team members to her clients through the use of video has been most beneficial. “I can not only say, look you’re going to love meeting with one of our leaders but I can send a snippet of video out and say, if you take a look at this, you’ll get a sense of who this person is and what they are about. And when they do, the actual meetings are warmed up and sense of connection is much greater.

Video really serves that.” The sense of personality and relationship in business has become more important and she’s found a way to use video to create that with her clients. Seven Pictures has helped Senn Delaney create videos that they are able incorporate into their marketing strategy. Video is now an essential part of their branding and communication.

“In this age, people are expecting to receive more video information. The attention span is shorter, the amount of information that is coming in all the time is overwhelming and video seems to be something that people can handle. They can pay attention to a short video clip in a way they can’t to a book. We use to send a book or a long article. And so we see video as part of our expanding marketing effort; and much bigger part of our website. For the HR Leaders, we have videos that are more relevant to them; for CEOs, we have other CEOs who are talking to them. I think having the capability to address different topics with different speakers for different audiences will become even more important in the future.“

Business Development | Seven Pictures Video Production Partnership with Senn Delaney

Penny and the leaders at Senn Delaney have found great uses for video within their organization. They have found ways to incorporate video into everything they do. “We see this as part of the marketing mix in everything we do now. If we’re speaking at a conference, we want to make sure that we’re capturing that. If we’re working with a leader, we ask the leader to be videoed and to talk about the results and what the process was like for them. So it’s become more integrated with everything that we do.” Seven Pictures continues to work in partnership with Senn Delaney to create and produce high quality corporate videos that will remain as part of their practices and continue to grow.

Video Production Partnership with Global Company | Business Development by Seven Pictures

Online video is one of the most significant components in the transformation of how media is received by the public today. Never before has business information been so readily available to the consumer with such web accessibility. With this technological evolution, it is absolutely vital for your business to understand the benefits of marketing techniques such as the use of online video and its application in order to grow, advance and surpass the competition.

Here are three basic types of online video you should know about and how they can help you today.

Conversion Video – This type of video is found on a business website’s homepage and its intention is to engage visitors, introduce the company or give desired information to an audience in a captivating way. The idea is to capture visitors’ attention which equals more time spent on your business’ website, a greater chance of gaining a client, and thereby a greater chance of increasing profits.

Educational Video – As the name suggests, educational videos aim to educate an audience about services offered, goals and missions of your business or anything else considered significant and compelling enough for a visitor’s view. A great aspect of educational videos is that it can help establish trust between the client and your enterprise as well as inform that yours is a business with innovative ideas. You can use educational videos as a chance to develop credibility behind whatever product you’re offering the consumer, giving them a reason to choose you over a competitor.

Corporate Video Production Seven Pictures

Viral Video – Viral videos differ from other forms of video because they are found outside of the business website and are intended to gain viewership and popularity through internet sharing, e.g., social media and email. Because you want this kind of video shared as much as possible, it necessitates that it be of particular interest to a viewer, perhaps having some sort of entertainment value. However the end goal for viral videos is to be used for promotional and marketing purposes with the objective of getting embedded in numerous sites, optimizing your chance of reaching a broader audience.

Try out these suggestions for ways in which video can benefit your enterprise today, and be sure to contact Seven Pictures Film to successfully utilize online video to its full advantage!

Statistics Of Online Video Production

After many surveys revealing the statistics of online video production consistently increasing each month, there is no doubt that video production has become a competitive field. Online videos stay online forever, therefore, a continuum of creativity is crucial for technological innovation, especially in video production. Many networks encourage uploading videos to enhance their website and increase traffic. Seven Pictures will work with you to optimize your video advertisements and help you take advantage of online video versatility in order to expand your business and advertise your services.

Galerie Michael Corporate Video Production images

The Versatility of Video

Seven Pictures is an expanding multifaceted company that can provide you with an array of options for your corporate and/or product video. Here are just a few ideas to optimize your video usage:

Instructional/“How to” Videos:

-       Training videos for new employees or existing employees

-       Tutorials (personal, business, or educational)

-       Lectures (business or educational)

Product videos

-       Promotional videos for new Smartphone mobile apps

-       Promotional and/or instructional videos for your eBay listings (video of product that you’re selling)

-       Informative videos for existing employees on new products

According to a recent comeScore article:

“174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month.”

Jacobs Engineering Video Production Trailer Images

The demand for video production is increasing every month. We live in a face-paced world, and any form of convenience is utilized. Companies are always desperately in search for ways to multitask in order to keep up with the “on-the-go” mentality, and not fall behind.

New technology (Smartphones, iPads and iPhones, et cetera) not only allows elements of video, but new devices encourage the use of video. Due to the rise of video usage, people are becoming more comfortable with the idea of video. New devices advocate the use of video communication, which allows individuals to get accustomed to the convenience of audio and visual imagery, instead of text. Not only is video a convenient form of communication, but viewers are also able to retain information better through seeing and hearing, opposed to simply reading a piece of information. Therefore, with these new handheld devices, video content is rising rapidly and calls for creativity. As experienced professionals at Seven Pictures, we are aware of the competitive field; we are willing to work with you to create inventive ideas in order to achieve your company’s goals and can guarantee satisfaction.

We would love to have you as a client! Feel free to contact Seven Pictures at (323) 462-0987 for a quote today!

Versatility of Video | Statistics Of Online Video Production by Seven Pictures

The Value in Video.

Video and rich media are widely becoming critical and vastly expanding communication vehicles for corporations and consumers alike. According to a recent Forbes article, enterprises rarely utilize online video to its full capability, which would provide benefits to employers and employees translating into millions of dollars in savings, as well as increased efficiency and productivity. A majority of corporate information is delivered verbally through seminars, presentations, web and conference calls. Of these methods Forbes reports:

“There is a considerable amount of valuable content that is lost after the initial presentation. Not only do individuals not retain the information, but it cannot be accessed later for review and sharing. The value of this content can mean millions of dollars in savings and better use of corporate assets due to a more knowledgeable, efficient and effective workforce.”

Incorporating video into business intelligence has become much easier than in the past. Developments combating the issues and costs of content storage demands and new platforms making content libraries more searchable and easier to navigate are solving the challenges enterprises previously faced with the increased growth of rich media and online video utilization.

Images from Western Asset Corporate Video

Professionally produced online video holds clout more now than it ever has before. There is presently an inundation of self-produced videos flooding the web, diluting the value of searchable content. Even if businesses employ video to capture information, it is not often one is able to successfully reap full benefits of this new technology without professional execution. With the expertise and dedication to quality found with Seven Pictures, a corporation can transform its ever-growing expanse of information into usable — and quite valuable — business intelligence, resulting in exponential savings and productivity.

The Value in Video by Seven Pictures.

Spending on Video Ads Will Grow 52%

According to a recent Forbes article, new statistics on internet traffic reveal that approximately 50% of total traffic bandwidth in North America is used for video streaming:

“Video ads are catching on as the most engaging branding vehicle, reckons eMarketer principal analyst David Hallerman, eMarketer principal analyst, who wrote the new report, “US Online Ad Spending: The Floodgates Are Open.” He predicts spending on video ads, the closest thing to television ads that the Web can offer so far, will grow 52% this year, to $2.2 billion.”

It is 2011, and mobile Smartphones pervade our culture. Consumers purchase Smartphones for their numerous benefits to the user, one of which being the included video component. Now benefits of video not only reach consumers with computer and web access at home, but also those who have wifi in the palm of their hands. This is great news for businesses opting to utilize video for their advantage. Innovation in technology is developing at a quick pace and it is crucial for companies not to fall behind!

Spending on Video Ads Will Grow 52%

“There is no doubt that video is integrated in various business models no matter what industry you are in, and based on surveys and statistics companies will need to find ways to include video as part of their marketing technique, or their business will fall behind the competition.”

Not only will companies suffer without video ads, but they will need to find creative ways to succeed in the video industry because of this new competitive field. Seven Pictures is here to lead the way in bettering your company by keeping up with this fast-paced world. We can help get you on the fast track today!

Video Ads will grow 52% is your company ready to take advantage of the power of video ads?

If so, Seven Pictures would love to work with you. Contact us at (323) 462-0987 with any questions and to receive a video production quote !

Spending on Video Ads Will Grow 52% by Seven Pictures.

The Use Of Video For iPad In Business.

According to Forbes article, “iPad: One of the Most Successful Products Ever,”

“The iPad now accounts for over one percent of worldwide web browsing – and in the US, that figure jumps to 2.1 per cent. For a product that’s only just over 14 months since first release that is an astonishing share of the global Internet market to have captured.”

With that said, take advantage of the opportunity and available technology to expand your business outreach, marketing, and create reinvigorated content for your business with video!

Seven Pictures produced a series of instructional and informative videos to be featured in a business application (app) for iPad. The app was developed to function cohesively as a guided hearing test and a consumer database. The video material consists of: a welcoming introduction to the hearing test, step-by-step video instruction, and additional information regarding the test results and options for further care. These segments were filmed in three separate series. The client requested that the video content be available in three different accents: American, British and Australian.

Video Production for iPad's

This is another approach to using video for iPad. Businesses can upload videos and presentations to the iPad device itself using a media library, or there is the option of featuring video in an application developed specifically for your company. However, this particular app is not meant to promote the client, Spinach Effect, in fact it is their product. Video enhances the app by adding substantial content with a delivery that holds the user’s attention.

Touch Screen Hearing Test

CLIENT / PROJECT DETAILS

Spinach Effect is a marketing communications company based in Australia that offers integrated marketing strategies to boost the sales and returns of their clients. Spinach Effect specializes in, but isn’t limited to, developing marketing strategies in fields such as: Profession Services, Education, Property Development, and Financial Planning, Aged Care, and Healthcare.

Seven Pictures Studio Shoot

TECHNOLOGY

Spinach Effect fabricated the Touch Screen Hearing Kiosk. This system operates as a hearing test as well as a database, collecting contact/personal information from those requesting a screening.

The technology within the kiosk is the iPad itself – supported by the app. The iPad functions on a 3G Internet connection, which allows for real time data transfer and software updates. The iPad is placed inside the kiosk stand with the screen displayed.

Video Production for iPad

PROJECT EXPERIENCE

The pre-production planning was communicated long distance via email and phone contact. With the information provided by the client in regards to the desired project, Seven Pictures was able to coordinate and execute a successful production targeting those essential needs. When the production day finally arrived, the client and talent flew overseas to shoot with Seven Pictures. This particular production was shot in a sound stage studio. Seven Pictures wrapped the day with another satisfied client and successful production.

Whether it’s iPad application videos you desire or another form of video, we can meet your corporate needs! We would love to have you as a client! Contact Seven Pictures at (323) 462-0987 for a Video Production Quote and/or questions.

How To Use Video For iPad In Business by Seven Pictures.