As a corporate video production company, one common question that people tend to ask us is:

What’s the difference between Commercials and Product videos?

If you are new to video advertisement, this blog post will shed some light on the pertinent details that will be beneficial to your business. Building a strong brand identity is step one in advertising, so accurately portraying your ideal image of your business is one of Seven Pictures’ main goals.

Commercials or Product videos: which to choose?

When it comes to advertising, commercials are the most common form we find. Commercials publicize your business as a whole while product videos “zoom in” to focus on a specific product that you want to sell. While both types of advertising are informative, commercials tend to have a more cinematic touch to catch the viewer’s attention, advertising your company in its entirety. But if you’re looking to sell a particular product, naturally a product video’s specificity would suit your needs perfectly. Product videos are usually web-based videos that draw attention to a specific product and, in a clear illustration, introduce it while clarifying its functions, features and its advantage or convenience for the consumer.

TV Commercials

The making of product videos does not require a full size crew to create a noteworthy, high-quality professional video. Unlike commercials (because product videos are more demonstrative and informative) the making of product videos is straightforward and simple, but achieve the same high-quality results as any of our commercial videos. Commercial shoots demand more attention from different crew members, therefore, requiring a larger crew to fulfill a variety of positions.

Product Video Production

How Product videos are beneficial to you and your company

Product videos are profitable in many ways! Seven Pictures will fulfill our main goal in precisely portraying the image with which you want to align your business. Contact us at (323) 462-0987 for further questions and to receive a Video Production Quote ! We’ll be happy to help offer direction for your next project.