June 28, 2011
Video Business Card | Galerie Michael Rodeo Drive, Los Angeles
Seven Pictures recently produced a welcome video for the website of international fine art gallery, Galerie Michael.
Galerie Michael is located on the renowned Rodeo Drive in Beverly Hills, California.
From Rembrandt to Picasso, this gallery is committed to exhibiting centuries of top quality European art. The gallery carries a worldwide reputation for its collection of French pre-impressionist works. The gallery is lead by founder, Michael Schwartz, who holds solid relationships with the families and working colleagues of prominent European artists.
Michael Schwartz describes the elegant atmosphere of the gallery while expressing his knowledge. In a few powerful sentences Schwartz welcomes the viewer into his gallery while they feel the passion, enjoy the aesthetics and experience a captivatingly artistic side of corporate video.
View video here:
A welcome video is an opportunity to make a positive first impression. Seven Pictures worked to create a video that would captivate the viewers’ attention and lead them into the site while remaining informative.
The main focus around the welcome video for Galerie Michael was to introduce the gallery and its CEO, Michael Schwartz, with a cinematic look. Being that this video is presenting a fine art gallery and a CEO with a keen eye for aesthetics, it became Seven Pictures’ goal to present the video with both professional and artistic taste.
It was important for Seven Pictures to match the video with the gallery’s company image. This video is the first preview of the gallery that the viewers will see on the Galerie Michael’s website. Therefore, the video had to be attractive, informative, and alluring.
Under 2 minutes and 20 seconds, Seven Pictures presented a very attractive and captivating welcome video for Galerie Michael. After a few hours of filming, an impressive amount of material was collected, which brought so much depth into the video and helped to deliver a powerful impression.
The footage was carefully selected to relate the philosophy and expertise of Michael Schwartz to the gallery. Seven Pictures also featured the friendly faces of the staff at Galerie Michael. The gallery atmosphere was elegantly portrayed and highly developed.
With the completion of their welcome video, Galerie Michael is able to launch their new website! On the face of their website, they are able to display a cinematic video business card that features the CEO, Michael Schwartz, as well as a preview of the gallery environment. The video allows viewers to see the CEO and hear his philosophy about art collecting, which gives the viewer a more personable relationship to the gallery.
The final results inspired Michael Schwartz to change their gallery presentations and scholarly material into video. After viewing the final product, Schwartz and the gallery staff immediately projected several potential video projects to be produced by Seven Pictures.
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