I’m Dustin Seale. I’m the Managing Director and Partner in charge of Europe Middle Eastern Africa for Senn Delaney. I want to highlight the value our company is gaining from having the video segments of our best practices and best practice stories.
The other day I was on the phone with a client from Dubai, he said to me, “you guys aren’t worth the $500k I’m paying you, you’re worth 10million based on these videos in what I see you know and in the quality of the videos”. It’s been a great help to our clients and a great help to us.
See samples of Seven Pictures’ videos for business here!
Penny Madden VP of Business Development | Senn Delaney, gives a video referral for Seven Pictures Hollywood. Penny talks about their successful use of Corporate Video Biography’s.
I am Penny Madden I am the VP of Business Development at Senn Delaney – We started working with Seven Pictures about a year ago. It was our first foray into video and it has been extraordinary for us.
I loving having a link that I can put into an email so than rather than describing someone or something I can offering an opportunity for people to hear it in an leaders own words and to se them as they are explaining what they been able to accomplish.
I spend a lot of time on the phone and I talk a lot with contacts who I have never meet in person but I have a relationship with them based on our phone conversations and being able to introduce our other team members through the use of video is terrific. I can not only say you gonna love having a meeting with one of our leaders but i can send them a snippet out and say if you take a look at this you get a sense of who this person is.
And they DO.
So the meetings is warmed up with sense of connection is much greater – video really serves that.
I think that the content on our website and the material that we send in advance and we followed up with was all written. That work well for some people some people like to concentrate and spend some time on reading but the world has changing, and the sense of personality and relationship has become even more important – Video really bring that to life.
Our biggest problem was getting our own leaders to invest and except that this was the right direction – so our Marketing Director needed to constantly feed them information that they can see what other people were doing they could see the value it. Once we got them onboard the production was not difficult working with AC and the Seven Pictures crew was really fabulous and we had very quick product back to us.
Penny Madden, VP of Business Development at Senn Delaney, gives a video referral for Seven Pictures Hollywood. She talks about their successful working relationship with the production company.
We started working with Seven Pictures for about one year ago. It was our first foray into video, and it been extraordinary for us.
We’ve been thrilled with our relationship with Seven Pictures – not only with the video itself but the whole experience. We feel that AC and his crew has really taken the time before the filming to scout the location to make recommendations about what would be the best place for our consultants to be filmed.
The production was not difficult, working with AC and the Seven Pictures’ crew was really fabulous and we had very quick product back to us there was very usable.
Seven Pictures has the full capability of an larger organization but the warmth and the personal relationship that you get from a smaller organization. So we’ve been able to do everything we want to do with them but still work with the same crew and with AC as the leader, who really has come to understand our company and the clients that we serve. Seven Pictures has been a great adviser to us.
I wanted to thank you on behalf of Dakar Technology for the incredible level of creativity and professionalism that you and the entire Seven Pictures crew demonstrated during our recent video shoot.
It was clear from the start that Seven Pictures was the ideal partner for our project since you were able to conceive strategies right from the start. By asking intelligent and insightful questions, you were able to quickly put a solid plan together that was ideally aligned within our budget.
The Seven Pictures crew far exceeded our expectations and delivered a final cut that accurately and creatively depicted our product. When we previewed the video at our event, the crowd instantly understood the product and felt connected simply by the way we got our point across.
I look forward to working with you and Seven Pictures again and would highly recommend your firm to any company looking for first-class production company.
Reference Letter from : Jacobs Engineering
1111 South Arroyo Parkway 91105
Pasadena, California 91109-7084 U.S.A.
To: Seven Pictures Video Production Los Angeles
6072 Franklin Ave
Los Angeles, CA 90028
Dear A.C.:
Now that our annual CEO video project is complete and rolling out in our offices across the globe, I wanted to take a moment to express my thanks for a job well done.
The final video production is very high caliber and we’re getting a lot of positive feedback from our employees. I appreciate the effort by you and your team to ensure the timely completion of our video.
There are many creative elements in the video which make it a better product than we had in previous years with another producer. The audio was improved; our opening visual and music are much better; the work in converting green screen shots to other backgrounds worked great; the inserted video elements throughout add a lot of interest; and the transitions and other embedded elements make it look very high quality.
You were a true professional throughout the entire experience, adapting to changes and keeping me informed of progress. It was great being able to receive the interim video sections for review via the internet links you provided; that made life a lot easier for me, as the files could be accessed quickly, no matter where I was.
I enjoyed working and collaborating with you on this effort. Thanks again, and please pass my thanks to your entire team.
Sincerely,
Kathy Fairbanks
Jacobs – Pasadena
Training and Development Manager
Reference Letter from Kathy Fairbanks | Jacobs – Pasadena Training and Development Manager
Reference from Jacobs Engineering to Seven Pictures Video Production
Enhance Business Development Engagement and Brand Reputation
Los Angeles based Seven Pictures, long respected for their cinematic style of professional video production, has released a new client case study that demonstrates the value of high-quality video in an integrated marketing and sales approach to engender trust, foster prospect engagement and convert prospects to clients. Penny Madden, Vice President of Business Development for international culture shaping firm Senn Delaney, discusses why the consulting company chose to incorporate a full thought leadership video channel in the sales and brand reputation approach and hails the innovative ways video production from Seven Pictures has changed the way they engage with clients and prospects around the world.
Senn Delaney is an international consulting firm that has focused exclusively on transforming organizational cultures of Fortune 500 and Global 1000 companies around the globe for 35 years. In 2011, the company’s marketing and business development departments decided to invest in a complete line of videos and an entire thought leadership video channel called SDTV to enhance its global presence and bring to life through the power of video the human nature of their work with leaders.
Seven Pictures is pleased to share this featured client video interview with Penny Madden, Vice President of Business Development at Senn Delaney. In the interview, she outlines the benefits of Seven Pictures signature style professional video production and shares why her firm has chosen to establish a long-lasting relationship with the production company. “It was our first foray into video and it’s been extraordinary for us.”
Madden outlines several ways that Seven Pictures is helping Senn Delaney achieve its goals through the use of videos. By visually engaging with their clients, they are able to showcase their thought leaders and unique approach to shaping organizational to improve spirit and performance in a more trusted, engaging and human way that is otherwise lost through print communication. The results have been so worthwhile since launching a video strategy in February, 2012, that Senn Delaney leaders now view video as an essential selling and branding tool. Visits to the company Web site have steadily increased; views of more than 90 videos on SDTV are gaining viewers daily, and the company’s strategy to use video as a Search Engine Optimization tool is also showing strong results. Sharing best-practice video, short and personal video bios of their top leaders, as well as client case studies and view from the top interviews with CEOs is helping to develop stronger, more personalized client and prospective client relationships.
“Seven Pictures has the full capability of a larger organization but the warmth and the personal relationship you get from a smaller organization. We’ve been able to do everything we’ve wanted to do with them but to still work with the same crew, who really has come to understand our company and the clients that we serve,” said Madden.
By employing only the highest skilled masters of film production and using classic cinematic techniques, Seven Pictures has established a lasting reputation in the industry for delivering a superior video with a clearer, elevated message.
Real talent, attention and creativity go into every detail of production at Seven Pictures. The professionalism and skill of Seven Pictures quickly convinced Madden that their business relationship would prosper. “Seven Pictures has been a great advisor to us,” say Madden. “There’s a sense of liveliness that goes on that enlivens the video as well. And the quality of the video has been well lit, warm and clear. Feedback from our clients and prospects is that this is some of the best-quality corporate video they have ever seen!”
Penny Madden, Vice President of Business Development. Senn Delaney | Talking about Brand Reputation
Senn Delaney chose to use Seven Pictures for several professional video production projects and intends to preserve a professional working relationship with the production company to keep bringing its results to life.
Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. We make video like we make film: our crew is trained in film production and we apply the same technology and techniques to our video production. The high quality of our videos, with their cinematic look and feel, will elevate your message above those of other lower-quality production videos. Seven Pictures is a pioneer that understands that high- quality video production involved much more than just point and shoot—it’s about delivering visionary ideas and telling a story to its fullest potential. To see what Seven Pictures can do for you and your company, visit http://www.SevenPictures.com.
Way to Enhance Business Development Engagement and Brand Reputation by Seven Pictures
Video Production Partnership with Global Company | Business Development
Fortune 500 and Global 1000 CEOs have chosen Senn Delaney as their trusted partner to help shape cultures that deliver better business results. So how has Seven Pictures, a Video Production Company taken up the role as their advisers?
Seven Pictures has opened the door to the possibilities of Video Production for this global company with a singular mission to create high performance cultures. “We’ve been thrilled with our relationship with Seven Pictures. Not with only the video itself but the whole experience. Seven Pictures has been a great adviser to us.” Penny Madden, Vice President of Business Development.
Senn Delaney has partnered with Seven Pictures to expand their own performance as a consulting firm through the use of video within their organization. Video Production was a completely new media for Senn Delaney and its Consultants. Their own CEOs were reluctant to accept video as part of their process.
Penny Madden remembers back to the beginning phases of this new media. “Our biggest problem was getting our own leaders to invest and accept that this was the right direction. So our Marketing Director needed to constantly feed them with information so that they could see what other people were doing with video and see the value of it.” Since then their leaders who were once the most reluctant to get involved with the videos are now some of the greatest fans. They’ve produced with Seven Pictures, a library of videos for multiple uses such as marketing, client relations, meetings, business development and even their own SDTV station.
Penny Madden, Vice President of Business Development. Senn Delaney
For the Vice President of Business Development at Senn Delaney, being able to introduce other team members to her clients through the use of video has been most beneficial. “I can not only say, look you’re going to love meeting with one of our leaders but I can send a snippet of video out and say, if you take a look at this, you’ll get a sense of who this person is and what they are about. And when they do, the actual meetings are warmed up and sense of connection is much greater.
Video really serves that.” The sense of personality and relationship in business has become more important and she’s found a way to use video to create that with her clients. Seven Pictures has helped Senn Delaney create videos that they are able incorporate into their marketing strategy. Video is now an essential part of their branding and communication.
“In this age, people are expecting to receive more video information. The attention span is shorter, the amount of information that is coming in all the time is overwhelming and video seems to be something that people can handle. They can pay attention to a short video clip in a way they can’t to a book. We use to send a book or a long article. And so we see video as part of our expanding marketing effort; and much bigger part of our website. For the HR Leaders, we have videos that are more relevant to them; for CEOs, we have other CEOs who are talking to them. I think having the capability to address different topics with different speakers for different audiences will become even more important in the future.“
Business Development | Seven Pictures Video Production Partnership with Senn Delaney
Penny and the leaders at Senn Delaney have found great uses for video within their organization. They have found ways to incorporate video into everything they do. “We see this as part of the marketing mix in everything we do now. If we’re speaking at a conference, we want to make sure that we’re capturing that. If we’re working with a leader, we ask the leader to be videoed and to talk about the results and what the process was like for them. So it’s become more integrated with everything that we do.” Seven Pictures continues to work in partnership with Senn Delaney to create and produce high quality corporate videos that will remain as part of their practices and continue to grow.
Video Production Partnership with Global Company | Business Development by Seven Pictures
Reference Letter: Corporate Video Production Success
Review of Seven Pictures Corporate Video Production.
VIKING Commercial Construction
I wanted to take a moment to thank you and your production team and associated staff. We are extremely pleased with the Kidville customer video piece you did for us. The filming process and shoot day was enjoyable and very professional thanks to you! We have shown the video to several contacts already and the feedback has been tremendous! We are so happy with the outcome and really appreciate all the hard work and effort.
Reference Letter: Client Success VIKING Commercial Construction
The new background music choice is much better so thank you for making that change so quickly for us. We appreciate you being so accommodating and helping us through the process. Please feel free to use us for any referral inquiries that may come up in the future. Your future clients are welcome to call me directly any time.
Thanks again for your help and the great finished product!
I just wanted to take a moment to thank you for the incredible job you did on the Los Angeles Universal Preschool fundraising video production. Our mandate was not a simple one, yet you navigated the multiple layers of needs and wishes to produce an engaging, sharply produced and effective video.
Your personal vision and ability to tell our story was what impressed us the most. You were able to express our core mission by listening to our families, providers and to the community that we serve, and by allowing them to express what it is about LAUP that makes a difference in their lives and in the lives of their children. You carefully balanced the many testimonials with riveting footage, clever montages and voiceovers. On a creative level, you helped to show the warmth and humanity of our CEO, COO and all of our spokespeople through great backdrops, camera angles and lighting.
The initial response to the video has been one of excitement and pride both internally and in our community, The LAUP story is finally being told with Los Angeles County as the context and our families, stakeholders and advocates as our spokespeople.
We look forward to working with you in the future, AC. We plan on creating shorter versions of the video and possibly exploring video news releases or other channels of distribution for our visual message. I offer my heartfelt thanks to you and your team and please do not hesitate to use my name as a reference at any time; it would be my pleasure.
Warmly,
Eva Brune
Communications Specialist, Los Angeles Universal Preschool
Reference Letter | Seven Pictures client success LAUP
Reference Letter: From Los Angeles Universal Preschool
