Video production company Seven Pictures is tracking the latest trend in video marketing. 2013 is seeing an increase in agency and corporate budgets, and those who are leading the way are all using video in their content marketing efforts.

Professional video production has grown in popularity over the course of the past few years and will continue to do so as expected. The professionals at our production company, Seven Pictures, are tracking the latest trend in video marketing and how it correlates with 2013 predictions. As expected, agency and corporate-side communicators are realizing the growing importance of video marketing, and the ones that are leading the way are successfully capitalizing on the power of video. So it is not surprising that organizations are choosing to invest more in this media and becoming more selective about the quality and standards of production value.

According to a PR Trends 2013 survey by the Bulldog Reporter, video production is poised to have part of the greatest growth this year with 36% of companies reporting to increase their video expenditures. With more and more companies realizing its benefits and the prominent appeal of video through online searches, we expect that the percentage will  continue to grow in the next few years.

The Latest Professional Video Production Trend

This correlates with another recent online video marketing survey by Brightcove and Aberdeen Research who found professionals that are leading the way in engaging with consumers, building brand loyalty and driving conversations all have one thing in common – they are more likely to use video in their content marketing efforts. Marketing directors are really pushing forward to incorporate production into their efforts.

According to research, the best-in-class organizations are using video to communicate with customers and prospects at every stage of the buyer journey. They are also:

• 38% more likely than all other companies to use video in their external communications
• Outperforming the rest of the marketing 2:1 when it comes to conversion rates

Based on the overwhelmingly positive feedback we’ve received from clients, we know that the right professionally made video can make all the difference. Those clients who were once unsure about the benefits of video production are now the most adamant believers. These productions are high-quality, cinematic illustrations that introduce and educate viewers about a product or a company.

Through our film expertise and the use of classic cinematic craftsmanship techniques, we have  established our production company  as the industry leader in delivering superior corporate video production with a clearer, elevated message. With over 25 years of specializing in highly effective corporate, marketing, training and orientation videos, Seven Pictures delivers consistent, high quality videos with powerful communicative messages that represent a brand and product in the best possible way.

About Seven Pictures

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship.  Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.

Hollywood Production Company Seven Pictures Tracks Latest Professional Video Production Trend By Seven Pictures Film and Video Production 

Good research must come from the minds of the company’s customers or potential customers.

Whether for advertising, marketing or public relations campaigns, surveys can provide the magic key to the door of increased sales and income. But that key must be forged from by honest and straight forward responses from individuals in your public (and then tabulated), not by a group of people who have been paid to kick the concept around in a room and not what someone else “thinks” it should be.

To quote Al Ries and Jack Trout the authors of the ground-breaking book, Positioning the Battle for your Mind

“In determining the state of the prospect’s mind, it is important not to let corporate egos get in the way. You get the answers to (positioning questions) from the market-place, not from the marketing manager.”

Done in this way, you may well come to recognize market research as the foundation upon which consistently successful media campaigns are built.

Get a survey and a quote for your next corporate video production click here.