Video production company Seven Pictures is tracking the latest trend in video marketing. 2013 is seeing an increase in agency and corporate budgets, and those who are leading the way are all using video in their content marketing efforts.

Professional video production has grown in popularity over the course of the past few years and will continue to do so as expected. The professionals at our production company, Seven Pictures, are tracking the latest trend in video marketing and how it correlates with 2013 predictions. As expected, agency and corporate-side communicators are realizing the growing importance of video marketing, and the ones that are leading the way are successfully capitalizing on the power of video. So it is not surprising that organizations are choosing to invest more in this media and becoming more selective about the quality and standards of production value.

According to a PR Trends 2013 survey by the Bulldog Reporter, video production is poised to have part of the greatest growth this year with 36% of companies reporting to increase their video expenditures. With more and more companies realizing its benefits and the prominent appeal of video through online searches, we expect that the percentage will  continue to grow in the next few years.

The Latest Professional Video Production Trend

This correlates with another recent online video marketing survey by Brightcove and Aberdeen Research who found professionals that are leading the way in engaging with consumers, building brand loyalty and driving conversations all have one thing in common – they are more likely to use video in their content marketing efforts. Marketing directors are really pushing forward to incorporate production into their efforts.

According to research, the best-in-class organizations are using video to communicate with customers and prospects at every stage of the buyer journey. They are also:

• 38% more likely than all other companies to use video in their external communications
• Outperforming the rest of the marketing 2:1 when it comes to conversion rates

Based on the overwhelmingly positive feedback we’ve received from clients, we know that the right professionally made video can make all the difference. Those clients who were once unsure about the benefits of video production are now the most adamant believers. These productions are high-quality, cinematic illustrations that introduce and educate viewers about a product or a company.

Through our film expertise and the use of classic cinematic craftsmanship techniques, we have  established our production company  as the industry leader in delivering superior corporate video production with a clearer, elevated message. With over 25 years of specializing in highly effective corporate, marketing, training and orientation videos, Seven Pictures delivers consistent, high quality videos with powerful communicative messages that represent a brand and product in the best possible way.

About Seven Pictures

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship.  Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.

Hollywood Production Company Seven Pictures Tracks Latest Professional Video Production Trend By Seven Pictures Film and Video Production 

Quality Video Production & Consumer’s Decision To Buy

Creating a video can be a great way to tell the story of your company, but if you’re not producing a quality video that teaches consumers, a new study suggests you might have wasted your resources.  A Whitepaper released by Invodo suggests that product demos with a high production value greatly influence a consumer’s decision to buy.

Product Video Production | Quality and Access by the Numbers

60% of consumers surveyed admitted to watching video at least some of the time, with 36% admitting to viewing 5 or more videos.  Back in 2001, producing a video was largely a waste of time.  Streaming quality was awful and only 8% of households had the bandwidth to actually stream a video without interruption.  Today, we’ve seen an explosion in video with sites like YouTube and Vimeo.

How often do consumers watch your videos?

Source

YouTube is full of dumb cat videos, but past that is something more.  We’re seeing the rise of the tutorial video.  All across Google, marketers are realizing the power of two words: “how to”.  Simple and amazing product demos heavily influence a person’s purchase decision.  It’s true that anyone can produce and upload video to YouTube, but what kind of customer retention will an amateur video with poor lighting and sound produce?

Quality Product Video Production

Today the question is not whether to produce a product video, rather how much can your video production achieve?

Build Consumer Confidence with Quality Product Video Demos by Seven Pictures

Video Marketing and promotion brings in business!

Unfortunately, many businesses are affected by the economic crisis. Everyone is trying to cut costs and save wherever they can. While other businesses are trapped laying off employees or shortening business hours, do not cut back on your marketing budgets. Marketing and promoting are both strategies executed to bring in business. Attract new clients and customers by investing in fresh marketing campaigns. Something to consider, if you haven’t already done so, is video marketing.

Video marketing is an investment worth its dollars because it is a product that could be distributed affordable, informs visually, and can be optimized online for search engines.

Video marketing opens opportunities to expand into different audiences. Videos are being shared through the Internet on a daily basis, by fans and potential customers themselves. This will drive more traffic to your website which, in turn, will increases potential sales as well as build your branding.

Video Marketing and promotion brings in business!

Already behind on your video marketing?

Because the competition is continually growing and other companies are developing more video content, it is important to keep up and take advantage of this opportunity. If you are already behind on your video marketing, you could be losing money in the long run as you are left behind.

There are lots of free and affordable avenues for distributing your video content. YouTube and other social media websites are great resources for free viral marketing. Videos are relevant to today’s time and how people use the Internet. There is a high chance that potential clients are shopping for businesses via the web.

At Seven Pictures, video is all we do. What this means is that we specialize in full spectrum video production for use on your business website or on video sharing sites for optimal exposure. We would love to have you as a client! We would like to hear from you! Please contact us at (323) 462-0987 for professional advice or a free quote for your next video project.

The wrong clients will drain your resources

Not all potential clients are profitable for business.
Marketers will suggest focusing energy and attention on customers or clients who are within your targeted audience. Perhaps to you this seems counterintuitive. You might ask why your company shouldn’t service anyone and everyone who calls in, as this would seemingly equal more opportunity for capturing new clients. But this mode of thinking isn’t exactly in line with smart and strategic business.

One reason to market a target audience is to attract potential clients who will keep your business on the path to pursuing your mission. Other clients likely end up as a distraction from the type of business you want to serve.

The wrong clients will drain your resources, ending in time and money spent on fruitless efforts. Your business image is also associated with the type of clients you serve, so maintaining a certain standard for the kind of business you bring in speaks to your brand identity. These are important ideas to remember while taking on new projects.

Taking On New Clients

At Seven Pictures Film & Video Production, we fully invest our assets in the success of your production. As part of our business ethic, we take full responsibility for the execution of your video and truly extend our production team’s energy while striving for your project’s perfection. This can be a rewarding and worthwhile effort. It can also be an exhausting one.

Experience has proven that it is not beneficial to take on just any client seeking our professional assistance. It becomes a wasted effort when time and energy is spent on conceptualizing a production and a client does not follow through with the project. It is important to sense these clients ahead of time to avoid this situation and to save energy and resources for serious potential clients who are ready to do business.

A client of Seven Pictures can expect commitment and loyalty from day one of conception to the delivery of the final product. That very same commitment and loyalty is expected in return as part of the practice of good business ethics, which Seven Pictures stands firmly behind.

Taking On New Video Production Clients by Seven Pictures

An ongoing series brought to you by Seven Pictures

Video drives traffic to your business!

A recent Forbes survey of senior executives across the country revealed that an astounding 65% visit a vendor’s website after seeing a video of the vendor’s product on YouTube or other media outlets. This is great news for your business! What this means for you is that it’s concretely proven that video drives traffic to your business’ website, which is essentially invaluable for your business’ exposure.

But there’s even bigger news. Further survey results indicated that younger executives (those under 40) are more fully engaged than their older counterparts with this type of media, meaning they are more likely to make a purchase, call a vendor or respond to an ad based solely on watching a company’s video.

Simply put, this survey tells us that if you want to communicate in today’s business environment, you need video to stay relevant. It’s no longer a luxury, but now a necessity for the continued growth of your business.

At Seven Pictures, corporate video is our passion and main area of expertise. We offer quality production of tasteful video with a cinematic touch for you to have on your business website, YouTube or other video sharing sites, which is a great way to increase brand exposure, as well as create new destinations for your marketing video.

Video drives traffic to your business!

Check out some samples of our work to get a better idea on how Seven Pictures can help offer direction in your next video project:

We would like to hear from you. Call us at 323 462 0987.  One of our award-wining video producers is available to give you professional advice and an informed quote for your next video project.

Video drives traffic to your business – Let’s get started!

Someone asked me “What is most important in marketing?”

The most important and most basic is to promote and keep promoting. That is what works. The problem is, that when you promote you get business. Then you forget to keep promoting, and when the first promotion is drying out, (because you did not keep promoting) somebody says “yes we promoted but we did not get so much”. They totally forgot how long ago it was since they promoted!

Another thing is that it also takes some time before the promotion starts to give results! We get so many impressions a day that we are becoming more or less immune to a one time promotion – there needs to be at least 3 of them within a short period of time, communicating the same messages. Then you will start breaking through.

If you do not continue promotions “they simply forget about you”. So here it is, “You simply cannot afford NOT to promote”

We make videos in many different shapes and budgets – get one or many and post them on the internet and/or send them directly to your clients or potential clients.

Get a quote for a video production click here.

The right thing to do right now is PROMOTE.

Nobody can afford not to promote. Particularly with what is going on right now, it’s more important than ever to promote.

So if you have a Gas Station in a small village – The village is hit hard in regards to layoffs and so on, your sales are going down, close by there is a freeway, but you can’t see the village from the freeway. A big hill is covering the view from the Freeway to the Village. One way to get your sales boosted would be to make a deal with the owner of that hill and set up a big sign that reads “Gasoline next exit”. No matter how little money you have, you must PROMOTE.

If you only depend on your own Village, you could go down together with it!

That Hill is called the internet and instead of a sign, you use video and get it posted to more than 25 free video websites like YouTube, Google and so on, let’s talk and make it happen!

Test it with a video that explains/promotes what you can offer.

Contact us now click here or call 323 462 0987!

Seven Pictures is not just saying that we will work closely with you to create a great video. When we have a written production agreement with you, we are bending over backwoods to deliver you a video production that is more than a full exchange for the fixed budget we agreed upon. Even if video production is not your area of expertise, we will support and advise you from beginning to end.

By using the right amount of effort in the right places, we deliver video productions of the highest possible quality inside your budget, done right and with the desired messages coming across. See what our clients are saying about us!

The marketing of your video. We are not trying to compete with the Marketing Firms, but had found it necessary to offer another service to our clients, and that is online video marketing. We do this to secure that our clients get the most advantage out of their video production, and in that way they get great results and want more productions done because it works and gives at least the desired result and sometimes even more results than expected. And by the way, more than 136,000,000 Americans are watching videos online so there is an additional online audience to show your production to with the right marketing of your video.

Get a free Video Production quote. We would love to hear from you.

Video Marketing is like a fitness program – you do the entire program and then loose 10 pounds. There is no trial! If you only go to the gym one time, it will not really help you and you actually wasted your time and cost of the trainer. If you get a program with a time line and follow that, then you get the result.

That is how Video Marketing works.

There is more than one element to a successful Video Advertising program or campaign. All the elements are aligned to each other and work together towards a mutual goal. Do it all the way and you will get a result!

Start Your Video Marketing Program With A Video Production Get A Video Production Quote Here.