Online video is one of the most significant components in the transformation of how media is received by the public today. Never before has business information been so readily available to the consumer with such web accessibility. With this technological evolution, it is absolutely vital for your business to understand the benefits of marketing techniques such as the use of online video and its application in order to grow, advance and surpass the competition.

Here are three basic types of online video you should know about and how they can help you today.

Conversion Video – This type of video is found on a business website’s homepage and its intention is to engage visitors, introduce the company or give desired information to an audience in a captivating way. The idea is to capture visitors’ attention which equals more time spent on your business’ website, a greater chance of gaining a client, and thereby a greater chance of increasing profits.

Educational Video – As the name suggests, educational videos aim to educate an audience about services offered, goals and missions of your business or anything else considered significant and compelling enough for a visitor’s view. A great aspect of educational videos is that it can help establish trust between the client and your enterprise as well as inform that yours is a business with innovative ideas. You can use educational videos as a chance to develop credibility behind whatever product you’re offering the consumer, giving them a reason to choose you over a competitor.

Corporate Video Production Seven Pictures

Viral Video – Viral videos differ from other forms of video because they are found outside of the business website and are intended to gain viewership and popularity through internet sharing, e.g., social media and email. Because you want this kind of video shared as much as possible, it necessitates that it be of particular interest to a viewer, perhaps having some sort of entertainment value. However the end goal for viral videos is to be used for promotional and marketing purposes with the objective of getting embedded in numerous sites, optimizing your chance of reaching a broader audience.

Try out these suggestions for ways in which video can benefit your enterprise today, and be sure to contact Seven Pictures Film to successfully utilize online video to its full advantage!

According to a recent Forbes article, new statistics on internet traffic reveal that approximately 50% of total traffic bandwidth in North America is used for video streaming:

“Video ads are catching on as the most engaging branding vehicle, reckons eMarketer principal analyst David Hallerman, eMarketer principal analyst, who wrote the new report, “US Online Ad Spending: The Floodgates Are Open.” He predicts spending on video ads, the closest thing to television ads that the Web can offer so far, will grow 52% this year, to $2.2 billion.”

It is 2011, and mobile Smartphones pervade our culture. Consumers purchase Smartphones for their numerous benefits to the user, one of which being the included video component. Now benefits of video not only reach consumers with computer and web access at home, but also those who have wifi in the palm of their hands. This is great news for businesses opting to utilize video for their advantage. Innovation in technology is developing at a quick pace and it is crucial for companies not to fall behind!

“There is no doubt that video is integrated in various business models no matter what industry you are in, and based on surveys and statistics companies will need to find ways to include video as part of their marketing technique, or their business will fall behind the competition.”

Not only will companies suffer without video ads, but they will need to find creative ways to succeed in the video industry because of this new competitive field. Seven Pictures is here to lead the way in bettering your company by keeping up with this fast-paced world. We can help get you on the fast track today!

Is your company ready to take advantage of the power of video?

If so, Seven Pictures would love to work with you. Contact us at (323) 462-0987 with any questions and to receive a video production quote !

“New technologies have made capturing, editing and sharing video much easier. In 2010, an average of 179 million Americans watched videos online each month, with more than 88.6 million watching online on an average day in late 2010 – up 32 percent from the year before, according to the comScore.”

Video advertising is fast becoming a necessity for success, and is one of the many reasons to consider online video for your business. A recent Forbes survey revealed that digital information — specifically online video — will continue to expand wildly and suggested that people are able to absorb and retain double the information when receiving audio with images, as opposed to reading text alone. Thus, video production is becoming more and more prominent in the world of business, and as a competitive enterprise it is crucial to keep up with technological trends!

Due to the amount of stimulation in our culture and the inundation of images and texts surrounding us, individuals are far more apt to watch video advertisements than textual ads. It is also exponentially faster to receive information through rich media forms/online video than is possible to read through a page of copy. This is yet another clear advantage of utilizing video for growing the profitability of your business.

The professionals at Seven Pictures are passionate about staying conversant with new developments in technology, recent studies regarding corporate videos and the latest techniques in executing successful and effective corporate video for you. We look forward to working with you as a new client and providing quality corporate videos from conception through completion.

We want to hear from you! Contact Seven Pictures at (323) 462-0987 for a Video Production Quote or for any questions you might have.

Someone asked me “What is most important in marketing?”

The most important and most basic is to promote and keep promoting. That is what works. The problem is, that when you promote you get business. Then you forget to keep promoting, and when the first promotion is drying out, (because you did not keep promoting) somebody says “yes we promoted but we did not get so much”. They totally forgot how long ago it was since they promoted!

Another thing is that it also takes some time before the promotion starts to give results! We get so many impressions a day that we are becoming more or less immune to a one time promotion – there needs to be at least 3 of them within a short period of time, communicating the same messages. Then you will start breaking through.

If you do not continue promotions “they simply forget about you”. So here it is, “You simply cannot afford NOT to promote”

We make videos in many different shapes and budgets – get one or many and post them on the internet and/or send them directly to your clients or potential clients.

Get a quote for a video production click here.

Video Marketing is like a fitness program – you do the entire program and then loose 10 pounds. There is no trial! If you only go to the gym one time, it will not really help you and you actually wasted your time and cost of the trainer. If you get a program with a time line and follow that, then you get the result.

That is how Video Marketing works.

There is more than one element to a successful Video Advertising program or campaign. All the elements are aligned to each other and work together towards a mutual goal. Do it all the way and you will get a result!

Seven Pictures has gone that extra step to insure that you get the full advantages from your Online Video Ads, by including the following services that your successful Video Advertising is depending on.

Press Release Writing & Submission – Video Submission – Optimizing of Title, Description & Keywords – Blogging & Social Bookmarks.

If you have something to say or sell, COMMUNICATE and keep communicating until they are looking or listening – then make sure you know what to show or say (that is the video) when they look or listen.

You make more than one video. You make a minimum of 3, preferably 10. That’s expensive! NO it does not have to be expensive. If you have a product and you have different samples of happy users, you have material for many videos without traveling around the globe several times. Many times it can be recorded on video within one or 2 days – and then you have your 10 videos all talking about the same product.

The glue to a successful Video Advertising campaign is KEYWORDS presented from more than one angle. You have to know your target keywords so they show up where people are looking for you, your service or product. To avoid drowning on the Internet, you need a big agreement pointing in your direction. Meaning be represented in more than one place and having many places all pointing to you – That is what Video Advertising can do for you, and that is why you need more than one video to be seen.

Request more info click here.

Seven Pictures has recently added a new line of affordable video products to meet the demand for professional well-made online video. Technically speaking, online videos require fewer resources, so a professional digital video can be very affordable – and very effective.

The most recent figure for US internet users is just over 150 million. That means that some 85 million Americans are watching video online and sharing it with their friends and connections. Using video on your website is no longer just something nice to have – it’s a vital part of your marketing strategy.

For maximum online exposure and search engine visibility, the videos should not only be placed on your website, but also distributed to the top 34 video sharing sites, such as Google, YouTube and Revver. We can do that for you too!

A professionally made video can put you at the forefront of the competition. We look forward to assisting you in creating an online video that best represents your company. Please see a list of our new online video products. Then, call us at 323-462-0987 or get a quote for your next or first online video production.

Regards,

Brooke Buttgen
SevenPictures.com

A recent report by the Diffusion Group (TDG) states that although User-Generated online video makes up almost half of all online video streams, it produces no more than 4% of actual revenue. On the other hand, Professionally Generated online video accounts for 58% of video streams and 96% of revenue.

Seven Pictures has expanded their video product line to now include videos produced specifically for the online market. We can help you create a professional video that reflects the quality of your company and do it at a reasonable price.

According to the TDG report, advertising on the internet offers you three unique advantages:

1) Engagement (the ability to interact with the viewer)

2) Measurement (the ability to quantify consumer reaction)

3) Audience tracking (the ability to compare behavior over time)

With this information, companies increase their knowledge of Return-On-Investment, and then can tailor ads for specific audiences.

Read the full article here:

Find out how Seven Pictures can help you create a professionally produced corporate video for the web!

For more information contact Brooke Buttgen.

Online video is becoming an important part of Internet marketing. A recent study by eMarketer revealed that ‘recommendations from other consumers’ is the most trusted form of advertising online and according to the Pew Internet and American Life Project, 57% of internet users have watched videos online – and most of them share what they find with others.

Seven Pictures Corporate Video Production with A Cinematic look

The most recent figures for US internet users puts the number at just over 150 million, so some 85 million Americans are watching video online and sharing it with their friends and connections. These finding show that video on your website is no longer just something nice to have – it has become an important part of internet marketing.

Although one might think that the audience fore online video is very young, and they are watching silly videos made by their friends, in fact content such as product information and travel destinations are much more popular with every age group.

And 62% of online video viewers prefer professionally produced content.

Creative Producer AC (Asbjorn Christiansen) Seven Pictures Corporate Video

“Companies are beginning to realize that one of the best ways to reach people today is with a well-made video distributed online. It’s no longer just something nice to have – it has become a must.” says AC Christiansen, Creative Producer of Seven Pictures Film & Video Production, an award-winning video production house that has made high-end corporate videos and commercials for more than twenty years.

“Your video needs to have excellent content that people would want to share. And although it has become possible for anyone and everyone to make a video and upload it to YouTube, these surveys show that for best results your video should be shot and edited by a professional.”

Seven Pictures Business

To meet this new demand for online video Seven Pictures has added a new line of professional video products. “Technically speaking, these short online videos require fewer resources, making a professional digital video very affordable – and very effective,” says AC Creative Producer Seven Pictures.

For maximum online exposure and search engine visibility, videos should be syndicated and distributed to social media sites, such as Google, YouTube and Revver.

Get a Video Production Quote here!

Internet Videos for Corporate Website

Video on your website is not just a nice thing to have anymore, but is a must! More than 75% of our business is coming from the web and when clients are contacting us they have already seen samples of our work and many times are referring to a specific product they have seen and are ready to do a deal with us.

The Internet connection speeds are getting faster and faster and the conversion to an internet version of video is also getting better and better, so we are not talking about a web video with a size of a post stamp. Take a look around on our website a see the different samples and how smooth they are running and on a pretty big screen.

Video is doing a great job for your corporate business website. It can show what you have, how it works, or educate in the use of a product or technique. It can also provide online information to workers at other locations. The beauty about this is that you can get a message across over and over again without changing the messages or forgetting some important details.

Corporate Video with a Cinematic Look

Don’t forget that the quality of your online corporate web video production should at least match your company quality, product and branding.

The web tends to be very static. I think adding a human being to the website sort of shows something about your care for the visitors and that somebody is there and thinking about the audience / visitors.

Welcome or promotion videos. Keep them short, you have only seconds to attract the visitor’s attention so if you get it, do not drag it out. Make more video clips with topics and communicate one message at the time. There will always be some questions left for the sales department to take care of, so do not try to answer all possible questions you might think would come up from a potential client.

Make sure that you get the full advantage from your web video. Submit it to the search engines (Google, Yahoo, YouTube and so on). We can also incorporate a way the viewer can respond – like click on this video to go to our product catalog, online store, email our sales department or sign up for “The News Letter”. This way, you can keep an eye on if the video is doing the job or not.

A web video production is easy to change so it’s not a problem to keep your corporate web video on your website up to date. Call us and lets us figure out how your website can be dressed up with online videos (323) 462 0987 or send an email. Get a Video Production Quote click here!