These days online marketing is crucial for your business to thrive, and video is a top method of fast and effective communication with the target consumer. There are a number of advantageous ways to utilize online video for your business, and more and more organizations are moving towards this form of media with success.
Here are some helpful applications and benefits of video to consider:
• Readers prefer the interactive format video offers because it’s an easier, quicker method of transferring information. Audiences many times better absorb content this way compared to reading printed copy that takes much more time to comprehend and extract information deemed important to the reader.
• The combination of visual effects and sound captures an audience’s attention, promoting a more personal communication between a business and potential client. Offering worker profiles in the form of online video, for instance, is a great way of establishing trust with clients as you allow them to get to know your credible staff.
Corporate Video images from Galerie Michael
• Video creates new destinations for business online through video sharing sites, e.g., YouTube.com, Vimeo.com and Dailymotion.com. Having more terminals for your business’ information to be found greatly increases brand exposure.
• Video makes business more compatible for the online customer. Without an online presence, businesses can hardly expect to reach an audience that will translate into clients and thus profit earnings. New and rich media are necessary in this day and age for a business to grow, and online video makes sharing information and capturing an audience’s attention far more efficient than it’s ever been before.
There isn’t a faster way available to introduce your business and increase brand recognition than through this interactive means. If by the end of this post you haven’t already, start utilizing online video to market products and establish your business’ identity today. Your increased profitability will thank you.
Video and rich media are widely becoming critical and vastly expanding communication vehicles for corporations and consumers alike. According to a recent Forbes article, enterprises rarely utilize online video to its full capability, which would provide benefits to employers and employees translating into millions of dollars in savings, as well as increased efficiency and productivity. A majority of corporate information is delivered verbally through seminars, presentations, web and conference calls. Of these methods Forbes reports:
“There is a considerable amount of valuable content that is lost after the initial presentation. Not only do individuals not retain the information, but it cannot be accessed later for review and sharing. The value of this content can mean millions of dollars in savings and better use of corporate assets due to a more knowledgeable, efficient and effective workforce.”
Incorporating video into business intelligence has become much easier than in the past. Developments combating the issues and costs of content storage demands and new platforms making content libraries more searchable and easier to navigate are solving the challenges enterprises previously faced with the increased growth of rich media and online video utilization.
Images from Western Asset Corporate Video
Professionally produced online video holds clout more now than it ever has before. There is presently an inundation of self-produced videos flooding the web, diluting the value of searchable content. Even if businesses employ video to capture information, it is not often one is able to successfully reap full benefits of this new technology without professional execution. With the expertise and dedication to quality found with Seven Pictures, a corporation can transform its ever-growing expanse of information into usable — and quite valuable — business intelligence, resulting in exponential savings and productivity.
“New technologies have made capturing, editing and sharing video much easier. In 2010, an average of 179 million Americans watched videos online each month, with more than 88.6 million watching online on an average day in late 2010 – up 32 percent from the year before, according to the comScore.”
Video advertising is fast becoming a necessity for success, and is one of the many reasons to consider online video for your business. A recent Forbes survey revealed that digital information — specifically online video — will continue to expand wildly and suggested that people are able to absorb and retain double the information when receiving audio with images, as opposed to reading text alone. Thus, video production is becoming more and more prominent in the world of business, and as a competitive enterprise it is crucial to keep up with technological trends!
Seven Pictures Corporate Video Production
Due to the amount of stimulation in our culture and the inundation of images and texts surrounding us, individuals are far more apt to watch video advertisements than textual ads. It is also exponentially faster to receive information through rich media forms/online video than is possible to read through a page of copy. This is yet another clear advantage of utilizing video for growing the profitability of your business.
The professionals at Seven Pictures are passionate about staying conversant with new developments in technology, recent studies regarding corporate videos and the latest techniques in executing successful and effective corporate video for you. We look forward to working with you as a new client and providing quality corporate videos from conception through completion.
“We live in a visual, fast-paced world where people demand entertainment and instant gratification,” explains Asbjorn Christiansen creative producer from Seven Pictures. “If a message fails to be communicated in a fast and powerful way, it can get lost.”
Creative Producer (AC) Asbjorn Christiansen Seven Pictures Corporate Video
On the subject of what a corporate video costs in 2011, AC points out that this, of course, depends on what you ultimately need in terms of the final product. However, he labels any “pricing-per-minute-of-produced-video” as essentially meaningless because it overlooks the production values, locations and number of set-ups that would directly impact the final cost of the project. In other words, it’s unrealistic to expect the price of the final video to reflect its length.
“A corporate video with several different angles of a company spokesperson talking to a camera might go on for twenty minutes and only cost a couple thousand dollars,” says Christiansen. “On the other hand, a high definition digital montage from various locations might only last forty-five seconds but cost $150,000. This is why pricing based on the length of the final product doesn’t work.”
Instead, some corporate video production companies like Seven Pictures prefer to start with a budget and work within that budget to produce the very best video possible within the given parameters.
“Knowing where and how to put your effort is a big part of the craft of high-quality video production,” says AC. “I’m actually investing their budget into a production value they’ll see in the final product. We work with each client to walk them through what’s possible, create a dynamic plan, and essentially customize the video to their needs, within their budget.”
For video demos or a free video consultation, visit Get A Quote; or call 323-462-0987
At Seven Pictures we have been dedicated to the art of professional video production for over 20 years.
Using the industry leading, cutting edge, video production equipment (the same used in many major movies) coupled with the creative genius and innovation of our production team, we have secured our position at the forefront of corporate video production.
At Seven Pictures, our editors are storytellers, our directors are the visionaries, and our producers are the creative leaders who bring your vision to life.
Having worked with countless CEO’s, Presidents, and every kind of marketing or multimedia individual, we are more than confident in our ability to deliver any facet of professional video production.
Click HERE to see what we mean.
Click HERE to get a Quote.
Work with an experienced film company, within budget, and use vibrant, motion picture-style camera technique.
To get your corporate message across quickly and memorably, there’s nothing like video. More than 131 million Americans now watch video online alone and the audience is growing. But whether your video appears on your website, You Tube, TV, DVDs, cell phones, or at tradeshows, it better not look like an untried, fresh out of film school novice has created the film with the help of some of his friends – or your corporate brand will pay the price.
So what’s the best way to make corporate video work for you and not against you? Like movie industry professionals, you’d better work with an experienced film company, within budget, to produce a video with a cinematic look and feel.
“A good corporate video production is like a full color brochure that moves and talks,” says Asbjorn Christiansen, an industry veteran. “The viewer should never get distracted by errors or poor quality. The viewer needs to be engrossed in it, they need to understand and listen to what is being said and not forget it two seconds later.”
AC is the executive producer of Seven Pictures, a Hollywood, CA-based company with over 25 years of experience in film and corporate video production. The company takes an “old school” approach to film and video production while applying the most up-to-date technology and new talent.
Countless decisions in video camera angles, movement, lighting, framing, background, sound, transitions ― not to mention casting, staging, storytelling, and the economical use and movement of still photos and graphics ― ultimately add to or detract from your professional corporate brand and credibility. You need to be proud of your production
Get it right and your corporate image is polished, your message planted. Get it wrong and you may wish you never made the video.
“We live in a visual, fast-paced world where people demand entertainment and instant gratification,” explains Christiansen. “If a message fails to be communicated in a fast and powerful way, it can get lost.”
On the subject of what a corporate video costs these days, Christiansen points out that this, of course, depends on what you ultimately need in terms of the final product. However, he labels any “pricing-per-minute-of-produced-video” as essentially meaningless because it overlooks the production values, locations, and number of set-ups that would directly impact the final cost of the project.
“A corporate video with several different angles of a company spokesperson talking to a camera might go on for twenty minutes and only cost a couple thousand dollars,” says Christiansen. “On the other hand, a high definition digital montage from various locations might only last 45 seconds but cost $150,000. This is why pricing based on the length of the final product doesn’t work.”
Instead, some corporate video production companies, such as Seven Pictures, prefer to start with a budget and work within that budget to produce the very best video possible within the parameters.
“Knowing where and how to put your effort is a big part of the craft of high quality video production,” says Christiansen. “I’m actually investing their budget into a production value they’ll see in the final product. We work with each client to walk them through what’s possible, create a dynamic plan, and essentially customize the video to their needs, within their budget.”
For instance, when Seven Pictures helped Clark Construction tell the story of its part in the award-winning Nokia Theater LA Live project, sponsored by AEG, it found the right context was the revitalization of downtown Los Angeles, culminating in the completion of the 7,100 seat concert theater, constructed in 22 months on time, on schedule, and on budget.
When the video project started with a certain budget, Seven Pictures was able to provide a powerful video presenting the story of downtown L.A.’s rise, decline, and renaissance. A blend of camera establishment shots, pans, and zooms, incorporating historic video and photo stills with movement, transitions, voice over narration and a soundtrack worked to engage the viewer.
It provided an overview of Clark Construction’s work in L.A. ― from constructing a 2.7 million sq. ft. addition to the L.A. Convention Center, to L.A. City Hall’s seismic rehabilitation, to renovating the LAX Tom Bradley International Terminal, to completion of the Nokia Theater LA Live project ― at a very reasonable cost.
“The creative approach to the project was a stroke of genius and brought the video to another level,” states Erica Hansen, Marketing Coordinator for Clark Construction Group. “I truly felt that Seven Pictures was collaborating with me on this project.”
Seven Pictures is dedicated to delivering professionally crafted film and video, with a fully trained crew, in 35 mm film, digital broadcast-quality multimedia, and high-definition video. With the most up-to-date technology, it delivers streaming video to the Internet and builds advanced, fully selectable DVDs. Some of its recent clients include Disney, Motorola, Red Cross, Bank of America, and MySpace.com.
For video demos or a free video consultation, visit Get A Quote; or call 323-462-0987
Seven Pictures is not just saying that we will work closely with you to create a great video. When we have a written production agreement with you, we are bending over backwoods to deliver you a video production that is more than a full exchange for the fixed budget we agreed upon. Even if video production is not your area of expertise, we will support and advise you from beginning to end.
By using the right amount of effort in the right places, we deliver video productions of the highest possible quality inside your budget, done right and with the desired messages coming across. See what our clients are saying about us!
The marketing of your video. We are not trying to compete with the Marketing Firms, but had found it necessary to offer another service to our clients, and that is online video marketing. We do this to secure that our clients get the most advantage out of their video production, and in that way they get great results and want more productions done because it works and gives at least the desired result and sometimes even more results than expected. And by the way, more than 136,000,000 Americans are watching videos online so there is an additional online audience to show your production to with the right marketing of your video.
Seven Pictures Film & Video Productions has been in business since 1982. In our video productions we are adding a cinematic look and feel to it where we can.
We love to make your Video Production look like a movie and with a storyline like a movie (where it permits it). In that way it’s more impressive and entertaining to watch. See some video clips here!
It’s a must to produce videos matching the client’s images and quality level by adding a cinematic look to the video, there by bringing the video production to a much higher level. There only one way to go is a professional made video production, and if you get the feel that is very similar to a movie you will see in the cinema you’ve accomplished a lot.
With the presentation of the Q Awards- Nokia Theatre video completed, I wanted to take the time to express my appreciation for a job well done on this project.
I was thoroughly impressed by the caliber of the video. I have heard many comments from attendees of the event and colleagues that they were blown away by the video. It really was an excellent addition to the awards ceremonony. The purpose of the video was fully met and done in a manner that I believe suited the needs of all parties.
There are many elements of this video that made it a success. You and your team were successful in pulling together the right resources to make sure the project was completed om time. We did have a tight timeline, but you brought it together with time to spare. The creative approach to the project was a stroke of genius and brought the video to another level. I felt in the loop as far as the progress of the video and that you were taking care of my project.
I truely felt that Seven Pictures was collaborating with me on this project. From soup to bolts, you made my life easier by doing such a thorough job of producing this video. Thanks to you and your team for your dedication to our project.
A recent report by the Diffusion Group (TDG) states that although User-Generated online video makes up almost half of all online video streams, it produces no more than 4% of actual revenue.On the other hand, Professionally Generated online video accounts for 58% of video streams and 96% of revenue.
Seven Pictures has expanded their video product line to now include videos produced specifically for the online market. We can help you create a professional video that reflects the quality of your company and do it at a reasonable price.
According to the TDG report, advertising on the internet offers you three unique advantages:
1)Engagement (the ability to interact with the viewer)
2)Measurement (the ability to quantify consumer reaction)
3)Audience tracking (the ability to compare behavior over time)
With this information, companies increase their knowledge of Return-On-Investment, and then can tailor ads for specific audiences.
