Enhance Business Development Engagement and Brand Reputation

Los Angeles based Seven Pictures, long respected for their cinematic style of professional video production, has released a new client case study that demonstrates the value of high-quality video in an integrated marketing and sales approach to engender trust, foster prospect engagement and convert prospects to clients. Penny Madden, Vice President of Business Development for international culture shaping firm Senn Delaney, discusses why the consulting company chose to incorporate a full thought leadership video channel in the sales and brand reputation approach and hails the innovative ways video production from Seven Pictures has changed the way they engage with clients and prospects around the world.

Senn Delaney is an international consulting firm that has focused exclusively on transforming organizational cultures of Fortune 500 and Global 1000 companies around the globe for 35 years. In 2011, the company’s marketing and business development departments decided to invest in a complete line of videos and an entire thought leadership video channel called SDTV to enhance its global presence and bring to life through the power of video the human nature of their work with leaders.

Seven Pictures is pleased to share this featured client video interview with Penny Madden, Vice President of Business Development at Senn Delaney. In the interview, she outlines the benefits of Seven Pictures signature style professional video production and shares why her firm has chosen to establish a long-lasting relationship with the production company. “It was our first foray into video and it’s been extraordinary for us.”

Madden outlines several ways that Seven Pictures is helping Senn Delaney achieve its goals through the use of videos. By visually engaging with their clients, they are able to showcase their thought leaders and unique approach to shaping organizational to improve spirit and performance in a more trusted, engaging and human way that is otherwise lost through print communication. The results have been so worthwhile since launching a video strategy in February, 2012, that Senn Delaney leaders now view video as an essential selling and branding tool. Visits to the company Web site have steadily increased; views of more than 90 videos on SDTV are gaining viewers daily, and the company’s strategy to use video as a Search Engine Optimization tool is also showing strong results. Sharing best-practice video, short and personal video bios of their top leaders, as well as client case studies and view from the top interviews with CEOs is helping to develop stronger, more personalized client and prospective client relationships.

“Seven Pictures has the full capability of a larger organization but the warmth and the personal relationship you get from a smaller organization. We’ve been able to do everything we’ve wanted to do with them but to still work with the same crew, who really has come to understand our company and the clients that we serve,” said Madden.

By employing only the highest skilled masters of film production and using classic cinematic techniques, Seven Pictures has established a lasting reputation in the industry for delivering a superior video with a clearer, elevated message.

Real talent, attention and creativity go into every detail of production at Seven Pictures. The professionalism and skill of Seven Pictures quickly convinced Madden that their business relationship would prosper. “Seven Pictures has been a great advisor to us,” say Madden. “There’s a sense of liveliness that goes on that enlivens the video as well. And the quality of the video has been well lit, warm and clear. Feedback from our clients and prospects is that this is some of the best-quality corporate video they have ever seen!”

Penny Madden, Vice President of Business Development. Senn Delaney | Talking about Brand Reputation

Senn Delaney chose to use Seven Pictures for several professional video production projects and intends to preserve a professional working relationship with the production company to keep bringing its results to life.

For the case study and full testimonial video, visit Case Study Senn Delaney | Brand Reputation.

About Seven Pictures:

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. We make video like we make film: our crew is trained in film production and we apply the same technology and techniques to our video production. The high quality of our videos, with their cinematic look and feel, will elevate your message above those of other lower-quality production videos. Seven Pictures is a pioneer that understands that high- quality video production involved much more than just point and shoot—it’s about delivering visionary ideas and telling a story to its fullest potential. To see what Seven Pictures can do for you and your company, visit http://www.SevenPictures.com.

Way to Enhance Business Development Engagement and Brand Reputation by Seven Pictures

Video Production Partnership with Global Company | Business Development

Fortune 500 and Global 1000 CEOs have chosen Senn Delaney as their trusted partner to help shape cultures that deliver better business results. So how has Seven Pictures, a Video Production Company taken up the role as their advisers?

Seven Pictures has opened the door to the possibilities of Video Production for this global company with a singular mission to create high performance cultures. “We’ve been thrilled with our relationship with Seven Pictures. Not with only the video itself but the whole experience. Seven Pictures has been a great adviser to us.” Penny Madden, Vice President of Business Development.

Senn Delaney has partnered with Seven Pictures to expand their own performance as a consulting firm through the use of video within their organization. Video Production was a completely new media for Senn Delaney and its Consultants. Their own CEOs were reluctant to accept video as part of their process.

Penny Madden remembers back to the beginning phases of this new media. “Our biggest problem was getting our own leaders to invest and accept that this was the right direction. So our Marketing Director needed to constantly feed them with information so that they could see what other people were doing with video and see the value of it.” Since then their leaders who were once the most reluctant to get involved with the videos are now some of the greatest fans. They’ve produced with Seven Pictures, a library of videos for multiple uses such as marketing, client relations, meetings, business development and even their own SDTV station.

Penny Madden, Vice President of Business Development. Senn Delaney

For the Vice President of Business Development at Senn Delaney, being able to introduce other team members to her clients through the use of video has been most beneficial. “I can not only say, look you’re going to love meeting with one of our leaders but I can send a snippet of video out and say, if you take a look at this, you’ll get a sense of who this person is and what they are about. And when they do, the actual meetings are warmed up and sense of connection is much greater.

Video really serves that.” The sense of personality and relationship in business has become more important and she’s found a way to use video to create that with her clients. Seven Pictures has helped Senn Delaney create videos that they are able incorporate into their marketing strategy. Video is now an essential part of their branding and communication.

“In this age, people are expecting to receive more video information. The attention span is shorter, the amount of information that is coming in all the time is overwhelming and video seems to be something that people can handle. They can pay attention to a short video clip in a way they can’t to a book. We use to send a book or a long article. And so we see video as part of our expanding marketing effort; and much bigger part of our website. For the HR Leaders, we have videos that are more relevant to them; for CEOs, we have other CEOs who are talking to them. I think having the capability to address different topics with different speakers for different audiences will become even more important in the future.“

Business Development | Seven Pictures Video Production Partnership with Senn Delaney

Penny and the leaders at Senn Delaney have found great uses for video within their organization. They have found ways to incorporate video into everything they do. “We see this as part of the marketing mix in everything we do now. If we’re speaking at a conference, we want to make sure that we’re capturing that. If we’re working with a leader, we ask the leader to be videoed and to talk about the results and what the process was like for them. So it’s become more integrated with everything that we do.” Seven Pictures continues to work in partnership with Senn Delaney to create and produce high quality corporate videos that will remain as part of their practices and continue to grow.

Video Production Partnership with Global Company | Business Development by Seven Pictures