Video Effectively Getting The Message Across

From The Creative Producer at Seven Pictures.

There are a number of things to consider to ensure the effectiveness of your Corporate Video. Hear a helpful tip from the Creative Producer, AC (Asbjorn Christiansen), at Seven Pictures Los Angeles to think about while producing your online videos.

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At Seven Pictures, corporate video production is our main area of expertise. What this means is that we specialize in full spectrum video production for use on your business website or on video sharing sites for optimal exposure. This also might translate to us producing product videos used to educate your staff on how to better do their job, or to teach the public how to utilize your product improving your chances of gaining clientele.

Video Transcript:

“Have you ever tried to watch a video and then suddenly you got distracted, you were thinking about something else? There is nothing wrong with you, there is something wrong with the video. The guy that did the video did something wrong. A video is supposed to grab you, and hold you, and not let you go before the message came across and you got the whole idea about what it is the video wanted to tell you. And then it let you go. And you feel great. And you got it.”

These are just a few suggestions of how to make video work for you, but to get a better idea of what Seven Pictures and The Creative Producer can offer, here are some video samples of our work.

We would like to hear from you! Please contact us at (323) 462-0987 for professional advice or a Quote For Your Next Video Production.

Video Effectively Getting The Message Across by Seven Pictures

Statistics Of Online Video Production

After many surveys revealing the statistics of online video production consistently increasing each month, there is no doubt that video production has become a competitive field. Online videos stay online forever, therefore, a continuum of creativity is crucial for technological innovation, especially in video production. Many networks encourage uploading videos to enhance their website and increase traffic. Seven Pictures will work with you to optimize your video advertisements and help you take advantage of online video versatility in order to expand your business and advertise your services.

Galerie Michael Corporate Video Production images

The Versatility of Video

Seven Pictures is an expanding multifaceted company that can provide you with an array of options for your corporate and/or product video. Here are just a few ideas to optimize your video usage:

Instructional/“How to” Videos:

-       Training videos for new employees or existing employees

-       Tutorials (personal, business, or educational)

-       Lectures (business or educational)

Product videos

-       Promotional videos for new Smartphone mobile apps

-       Promotional and/or instructional videos for your eBay listings (video of product that you’re selling)

-       Informative videos for existing employees on new products

According to a recent comeScore article:

“174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month.”

Jacobs Engineering Video Production Trailer Images

The demand for video production is increasing every month. We live in a face-paced world, and any form of convenience is utilized. Companies are always desperately in search for ways to multitask in order to keep up with the “on-the-go” mentality, and not fall behind.

New technology (Smartphones, iPads and iPhones, et cetera) not only allows elements of video, but new devices encourage the use of video. Due to the rise of video usage, people are becoming more comfortable with the idea of video. New devices advocate the use of video communication, which allows individuals to get accustomed to the convenience of audio and visual imagery, instead of text. Not only is video a convenient form of communication, but viewers are also able to retain information better through seeing and hearing, opposed to simply reading a piece of information. Therefore, with these new handheld devices, video content is rising rapidly and calls for creativity. As experienced professionals at Seven Pictures, we are aware of the competitive field; we are willing to work with you to create inventive ideas in order to achieve your company’s goals and can guarantee satisfaction.

We would love to have you as a client! Feel free to contact Seven Pictures at (323) 462-0987 for a quote today!

Versatility of Video | Statistics Of Online Video Production by Seven Pictures

The Value in Video.

Video and rich media are widely becoming critical and vastly expanding communication vehicles for corporations and consumers alike. According to a recent Forbes article, enterprises rarely utilize online video to its full capability, which would provide benefits to employers and employees translating into millions of dollars in savings, as well as increased efficiency and productivity. A majority of corporate information is delivered verbally through seminars, presentations, web and conference calls. Of these methods Forbes reports:

“There is a considerable amount of valuable content that is lost after the initial presentation. Not only do individuals not retain the information, but it cannot be accessed later for review and sharing. The value of this content can mean millions of dollars in savings and better use of corporate assets due to a more knowledgeable, efficient and effective workforce.”

Incorporating video into business intelligence has become much easier than in the past. Developments combating the issues and costs of content storage demands and new platforms making content libraries more searchable and easier to navigate are solving the challenges enterprises previously faced with the increased growth of rich media and online video utilization.

Images from Western Asset Corporate Video

Professionally produced online video holds clout more now than it ever has before. There is presently an inundation of self-produced videos flooding the web, diluting the value of searchable content. Even if businesses employ video to capture information, it is not often one is able to successfully reap full benefits of this new technology without professional execution. With the expertise and dedication to quality found with Seven Pictures, a corporation can transform its ever-growing expanse of information into usable — and quite valuable — business intelligence, resulting in exponential savings and productivity.

The Value in Video by Seven Pictures.

Spending on Video Ads Will Grow 52%

According to a recent Forbes article, new statistics on internet traffic reveal that approximately 50% of total traffic bandwidth in North America is used for video streaming:

“Video ads are catching on as the most engaging branding vehicle, reckons eMarketer principal analyst David Hallerman, eMarketer principal analyst, who wrote the new report, “US Online Ad Spending: The Floodgates Are Open.” He predicts spending on video ads, the closest thing to television ads that the Web can offer so far, will grow 52% this year, to $2.2 billion.”

It is 2011, and mobile Smartphones pervade our culture. Consumers purchase Smartphones for their numerous benefits to the user, one of which being the included video component. Now benefits of video not only reach consumers with computer and web access at home, but also those who have wifi in the palm of their hands. This is great news for businesses opting to utilize video for their advantage. Innovation in technology is developing at a quick pace and it is crucial for companies not to fall behind!

Spending on Video Ads Will Grow 52%

“There is no doubt that video is integrated in various business models no matter what industry you are in, and based on surveys and statistics companies will need to find ways to include video as part of their marketing technique, or their business will fall behind the competition.”

Not only will companies suffer without video ads, but they will need to find creative ways to succeed in the video industry because of this new competitive field. Seven Pictures is here to lead the way in bettering your company by keeping up with this fast-paced world. We can help get you on the fast track today!

Video Ads will grow 52% is your company ready to take advantage of the power of video ads?

If so, Seven Pictures would love to work with you. Contact us at (323) 462-0987 with any questions and to receive a video production quote !

Spending on Video Ads Will Grow 52% by Seven Pictures.

The Use Of Video For iPad In Business.

According to Forbes article, “iPad: One of the Most Successful Products Ever,”

“The iPad now accounts for over one percent of worldwide web browsing – and in the US, that figure jumps to 2.1 per cent. For a product that’s only just over 14 months since first release that is an astonishing share of the global Internet market to have captured.”

With that said, take advantage of the opportunity and available technology to expand your business outreach, marketing, and create reinvigorated content for your business with video!

Seven Pictures produced a series of instructional and informative videos to be featured in a business application (app) for iPad. The app was developed to function cohesively as a guided hearing test and a consumer database. The video material consists of: a welcoming introduction to the hearing test, step-by-step video instruction, and additional information regarding the test results and options for further care. These segments were filmed in three separate series. The client requested that the video content be available in three different accents: American, British and Australian.

Video Production for iPad's

This is another approach to using video for iPad. Businesses can upload videos and presentations to the iPad device itself using a media library, or there is the option of featuring video in an application developed specifically for your company. However, this particular app is not meant to promote the client, Spinach Effect, in fact it is their product. Video enhances the app by adding substantial content with a delivery that holds the user’s attention.

Touch Screen Hearing Test

CLIENT / PROJECT DETAILS

Spinach Effect is a marketing communications company based in Australia that offers integrated marketing strategies to boost the sales and returns of their clients. Spinach Effect specializes in, but isn’t limited to, developing marketing strategies in fields such as: Profession Services, Education, Property Development, and Financial Planning, Aged Care, and Healthcare.

Seven Pictures Studio Shoot

TECHNOLOGY

Spinach Effect fabricated the Touch Screen Hearing Kiosk. This system operates as a hearing test as well as a database, collecting contact/personal information from those requesting a screening.

The technology within the kiosk is the iPad itself – supported by the app. The iPad functions on a 3G Internet connection, which allows for real time data transfer and software updates. The iPad is placed inside the kiosk stand with the screen displayed.

Video Production for iPad

PROJECT EXPERIENCE

The pre-production planning was communicated long distance via email and phone contact. With the information provided by the client in regards to the desired project, Seven Pictures was able to coordinate and execute a successful production targeting those essential needs. When the production day finally arrived, the client and talent flew overseas to shoot with Seven Pictures. This particular production was shot in a sound stage studio. Seven Pictures wrapped the day with another satisfied client and successful production.

Whether it’s iPad application videos you desire or another form of video, we can meet your corporate needs! We would love to have you as a client! Contact Seven Pictures at (323) 462-0987 for a Video Production Quote and/or questions.

How To Use Video For iPad In Business by Seven Pictures.

Video Advertising!

“New technologies have made capturing, editing and sharing video much easier. In 2010, an average of 179 million Americans watched videos online each month, with more than 88.6 million watching online on an average day in late 2010 – up 32 percent from the year before, according to the comScore.”

Video advertising is fast becoming a necessity for success, and is one of the many reasons to consider online video for your business. A recent Forbes survey revealed that digital information — specifically online video — will continue to expand wildly and suggested that people are able to absorb and retain double the information when receiving audio with images, as opposed to reading text alone. Thus, video production is becoming more and more prominent in the world of business, and as a competitive enterprise it is crucial to keep up with technological trends!

Utilizing Video Advertising!

Due to the amount of stimulation in our culture and the inundation of images and texts surrounding us, individuals are far more apt to watch video advertisements than textual ads. It is also exponentially faster to receive information through rich media forms/online video than is possible to read through a page of copy. This is yet another clear advantage of utilizing video for growing the profitability of your business.

The professionals at Seven Pictures are passionate about staying conversant with new developments in technology, recent studies regarding corporate videos and the latest techniques in executing successful and effective corporate video for you. We look forward to working with you as a new client and providing quality corporate videos from conception through completion.

We want to hear from you! Contact Seven Pictures at (323) 462-0987 for a Video Production Quote or for any questions you might have.

Video Advertising: A Necessity For Success!

As a corporate video production company, one common question that people tend to ask us is:

What’s the difference between Commercials and Product videos?

If you are new to video advertisement, this blog post will shed some light on the pertinent details that will be beneficial to your business. Building a strong brand identity is step one in advertising, so accurately portraying your ideal image of your business is one of Seven Pictures’ main goals.

Commercials or Product videos: which to choose?

When it comes to advertising, commercials are the most common form we find. Commercials publicize your business as a whole while product videos “zoom in” to focus on a specific product that you want to sell. While both types of advertising are informative, commercials tend to have a more cinematic touch to catch the viewer’s attention, advertising your company in its entirety. But if you’re looking to sell a particular product, naturally a product video’s specificity would suit your needs perfectly. Product videos are usually web-based videos that draw attention to a specific product and, in a clear illustration, introduce it while clarifying its functions, features and its advantage or convenience for the consumer.

TV Commercials

The making of product videos does not require a full size crew to create a noteworthy, high-quality professional video. Unlike commercials (because product videos are more demonstrative and informative) the making of product videos is straightforward and simple, but achieve the same high-quality results as any of our commercial videos. Commercial shoots demand more attention from different crew members, therefore, requiring a larger crew to fulfill a variety of positions.

Product Video Production

How Product videos are beneficial to you and your company

Product videos are profitable in many ways! Seven Pictures will fulfill our main goal in precisely portraying the image with which you want to align your business. Contact us at (323) 462-0987 for further questions and to receive a Video Production Quote ! We’ll be happy to help offer direction for your next project.