Someone asked me “What is most important in marketing?”

The most important and most basic is to promote and keep promoting. That is what works. The problem is, that when you promote you get business. Then you forget to keep promoting, and when the first promotion is drying out, (because you did not keep promoting) somebody says “yes we promoted but we did not get so much”. They totally forgot how long ago it was since they promoted!

Another thing is that it also takes some time before the promotion starts to give results! We get so many impressions a day that we are becoming more or less immune to a one time promotion – there needs to be at least 3 of them within a short period of time, communicating the same messages. Then you will start breaking through.

If you do not continue promotions “they simply forget about you”. So here it is, “You simply cannot afford NOT to promote”

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