Asbjorn Christiansen, Creative Producer Seven Pictures

A way to see if your video is working

"Have you ever tried to watch a video and then suddenly you got distracted, you were thinking about something else? There is nothing wrong with you, there is something wrong with the video. The guy that did the video did something wrong. A video is supposed to grab you, and hold you, and not let you go before the message came across and you got the whole idea about what it is the video wanted to tell you. And then it let you go. And you feel great. And you got it."