This was their first array into video production and the marketing team at Teledyne Controls faced challenges of articulating the vision, message, and story.
It was up to Seven Pictures to guide and help articulate their ideas and visions to create a clear message for the marketing video. We needed to create a compelling story that draws emotional connection to the company, show their expertise, and successfully deliver the company's message to a broad audience. The marketing video needed to be highly motivational, energetic, emotional, compelling, and showcase what the company and its people are all about.
The main challenge was due to the fact that this was their first foray into video production for Senn Delaney. Initially some members were still a bit hesitant because they did not understand or see great value in video. Right away we needed to create a product that would be beneficial and show results. It also meant that there was no established content, look, or video branding already in place. We needed to establish those factors in our production so it could be maintained as part of their branding. This led to another challenge. Because Senn Delaney works with global senior leaders and top companies, their brand reputation was extremely important and of high standards. Anything put out by the company had to be of world class quality expected and recognized by their clients. Seven Pictures set out to create a new face for Senn Delaney in video production.
The main challenge for this particular production was creating a concept for the video that would serve as a call to action rather than being another gold infomercial. After researching competitors, we noticed the different companies all had the same flavor to their TV Spots. They all came off as short infomercials based on green screen technology. Seven Pictures needed to figure out a way to elevate American Bullion away from those standard cheesy acts. The competition was full of men yelling, "Buy now! Invest in gold!" Instead of giving off a demanding impression like those of their competitors, this video had to jump start people's thoughts and promote awareness.
Six week deadline with absolutely no leeway.
Construction was completed so no possibility of filming during the theater’s construction.
The piece had to be a tribute to AEG, not a promotion for Clark, but at the same time must show Clark favorably.
Key Clark personnel on vacation during parts of the video production.
The main focus of the welcome video for Galerie Michael was to introduce the gallery and it's CEO, Michael Schwartz, with cinematic style in less than 3 minutes. And leave the viewer knowing that Michael Schwartz is a top Art Dealer in the World!
Seven Pictures took on the challenge to show all angles of LAUP's mission in a video that needed to educate and encourage fund raising. It was important to get through to the viewer on a personal level and show the reality of hardships for these children. The product needed to showcase the sequence of problem, hope, and then solution in a way that was both visually pleasing and informative.
And most importantly, prompted action from the viewer to give funding/ donations to their cause.
The greatest challenge was to combine different ideas and be selective of the content to portray one clear of message.