Case Study:

An intensive analysis of some of Seven Pictures Video Productions.

PROJECT PROFILE:
American Bullion - A Thought-Provoking TV Commercial

What Is Really In Your Retirement Account?

Production challenges

The main challenge for this particular production was creating a concept for the video that would serve as a call to action rather than being another gold infomercial. After researching competitors, we noticed the different companies all had the same flavor to their TV Spots. They all came off as short infomercials based on green screen technology. Seven Pictures needed to figure out a way to elevate American Bullion away from those standard cheesy acts. The competition was full of men yelling, "Buy now! Invest in gold!" Instead of giving off a demanding impression like those of their competitors, this video had to jump start people's thoughts and promote awareness.

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PROJECT PROFILE:
CLARK CONSTRUCTION NOKIA LA LIVE AWARD VIDEO

SEVEN PICTURES PROVIDES FIFTEEN MINUTES OF INSPIRATION

Production challenges

Six week deadline with absolutely no leeway.

Construction was completed so no possibility of filming during the theater’s construction.

The piece had to be a tribute to AEG, not a promotion for Clark, but at the same time must show Clark favorably.

Key Clark personnel on vacation during parts of the video production.

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PROJECT PROFILE:
Galerie Michael Rodeo Drive Beverly Hills - An Aesthetic Eye

A Video Business Card that features the CEO, Michael Schwartz.

Production challenges

The main focus of the welcome video for Galerie Michael was to introduce the gallery and it's CEO, Michael Schwartz, with cinematic style in less than 3 minutes. And leave the viewer knowing that Michael Schwartz is a top Art Dealer in the World!

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