PROJECT PROFILE:
Penny Madden Vice President of Business Development, Senn Delaney

Branding Video Bio's for Global Consulting Firm

Situation

Senn Delaney is a global consulting firm widely recognized as the leading international authority of culture shaping that enhances the spirit and performance of organizations. Senn Delaney was the first firm in the world to focus exclusively on transforming cultures. Fortune 500 and Global 1000 CEOs have chosen this organization as their trusted partner to help shape cultures that deliver better business results than any other company in their field. They work directly with CEOs, senior teams, and top leaders of Global 1000 and Fortune 500 companies throughout the US, UK, Europe, Asia, South America, Africa and Australia.

Seven Pictures was chosen by the firm to develop a stream of branding videos showcasing their own leaders and CEOs. In it they would discuss company practices and thought leadership ideas so the people could hear the words directly from the leader. The videos needed to capture the warmth and expertise of its consultants and CEOs while creating a sense of relationship with the client. It would also serve as a video bio for team members and leaders at Senn Delaney. Before there's a meeting or phone conversation, a video bio would be sent out to the client in advance. Therefore the client is able to see and hear for themselves what the person is about even before the first meeting. The level of quality expectation was extremely high due to their clientele. The videos were to be viewed by the world's top leaders and CEOs of major corporations.

Solution

Seven Pictures brought together all the important requirements of video for Senn Delaney. We fully understood and captured the look and feel of their branding; the colors, the warmth, and the sense of expertise into each video. The team members were captured in video as strong thought leaders and reflected their individual personalities creating the sense of relationship with the viewer. Each element of shooting was taken into consideration to match the world class level of quality that was expected by the client. Lighting, location, shooting angle, perspective was all specifically designed to fit the Senn Delaney brand.

Benefits to Client

Senn Delaney now has a library of branding videos that introduce their leaders and team members to clients all over world. They are able to simply include a link in an email, newsletter, or on the website and the client is able to view the video bio of a specific member instantly. Instead of describing who and what their team is about, they now have access to professionally packaged video bios ready to be sent out. The videos are used to establish an important initial relationship between the Senn Delaney team and its client. They use the videos to create the sense of connection prior to in person meetings and phone conversations.

From the Client

"I spend a lot of time on the phone and I talk a lot with contacts that I've never met in person but I have a relationship with them based on our conversations. Being able to introduce our other team members through the use of video is terrific. I can not only say, look you're going to love having a meeting with one of our leaders but I can send a snippet of video out and say if you take a look at this, you'll get a sense of who this person is. The sense of personality and relationship has become more important and video really brings that to life.
The meetings have a different characteristic in that it's a much warmer environment to walk into. People don't feel like it's the first meeting, they feel like they've had some sense of familiarity with the person in advance that you don't get from the written word." -Penny Madden, Vice President of Business Development, Senn Delaney.

Project type

Branding Video & Video Bio's

Project span

Ongoing

About Seven Pictures

Seven Pictures Film & Video Production Los Angeles has been in business for more than 20 years, with offices in Los Angeles since 1996.