PROJECT PROFILE:
CLARK CONSTRUCTION NOKIA L.A. LIVE AWARD VIDEO

SEVEN PICTURES PROVIDES FIFTEEN MINUTES OF INSPIRATION

Situation

Shortly after celebrating its 100th anniversary, Clark Construction completed work on a project for AEG, one of the leading sports and entertainment presenters in the world. The project was the Nokia Theater, next to Staples Center, in the heart of downtown Los Angeles.

When AEG was notified it would be receiving the prestigious “Q Award” from the Alliance for Quality Construction for the Nokia, Clark Construction was invited to address the audience at the awards ceremony. They had fifteen minutes with a captive audience—an audience full of potential clients. The objective was to commend AEG and at the same time present themselves favorably to the group.

When Clark Construction contacted Seven Pictures six weeks before the event, there was no script, no budget, no firm ideas—only a very fixed and inflexible deadline.

Project type

Corporate video for public relations

Project span

May–June (six weeks)

Production challenges

Six week deadline with absolutely no leeway.

Construction was completed so no possibility of filming during the theater’s construction.

The piece had to be a tribute to AEG, not a promotion for Clark, but at the same time must show Clark favorably.

Key Clark personnel on vacation during parts of the video production.

Solutions

Seven Pictures focused on the history of downtown Los Angeles, and how AEG, with the help of Clark Construction, was contributing to the rebirth of downtown LA.

Combining stock footage, new footage and special effects, Seven Pictures wove a fascinating narrative that successfully accomplished the client’s needs and entertained the audience.

Even with Clark personnel on vacation, the approval lines still ran smoothly. From rough assembly forward, each cut was available online with time codes—the client could view the cut and make comments with time notations for fast reference.

Benefits to client

Once the project kicked off, Seven Pictures solved the situation, from concept through full execution.

The video was produced on schedule and within budget.

The video was well received, with audience praise following the awards event.

From the customer

“… We did have a tight timeline, but you brought it together with time to spare. The creative approach to the project was a stroke of genius and brought the video to another level. I felt in the loop as for a the progress of the video and that you were taking care of my project…”

About Seven Pictures

Seven Pictures Film & Video Production Los Angeles has been in business for more than 20 years, with offices in Los Angeles since 1996.