Corporate Video Production

26

Mar

Internal Production Companies vs. Independent Production Companies: Which Is Better?

I was talking with a client once about why large corporations hire Seven Pictures to create their videos instead of just creating a production department of their own. It was an interesting debate that had me thinking far past our meeting.

Is in house video production a problem

I believe that large corporations sometimes think they can save money by creating their own video production department. I believe this is a bad idea. Many large corporations hire a person who is rather inexperienced in video production, and that might be someone who is the cheapest to hire on. These people don’t have the unique “recipe” that more professional video production companies do. You can’t just throw a few ingredients together and expect to make bread. Video production is about experience. It’s about doing things in different ways. If it’s a simple product shot with a description, they may be able to do it themselves. But the more complicated things like testimonials, interviews, and messages from the CEO should hold value. They should be created with the “recipe”.

Many large corporations also won’t hire the full staff needed to create a quality video. Video production companies come with a staff of other creators that help in the creative process to make these quality videos. Between cinematographers, editors, professional lighting crews, and hair and makeup artists, an independent production company employes these creatives, thus getting you the best rates and best professionals tailored specifically to your project.

Creative people like to do different things. We’re fueled by it. The difference in creative projects is something that keeps us going. Even if you find the most professional producer, I’d be afraid that they’d dry up. They’d get bored, and the quality of work would suffer from a lack of inspiration. Not to mention, in-house production employees are only employees. There’s a huge difference between independent companies and employees. Employees already know they have a steady paycheck coming, so their deliveries of projects end up being slow or low in quality. An independent company, however, will bend over backwards to earn your business and give the best quality of services at a faster rate.

I believe independent production companies are the way to go when producing video. The benefits surpass the monetary benefits of having your own, and in the end companies have stronger videos.

Branding

25

Mar

Understanding our Shift Towards Visual Communication

Western civilization has become more dependent upon visual culture and visual artifacts, suggesting the success and effectiveness of visual communication above all other forms, including verbal. When used as an effective marketing and branding tool by corporate organizations, the return on investment in video production has proven to be fruitful.

Recent research confirms the idea that visual communication through the use of video production can be more powerful than verbal communication, suggesting in many instances that people learn and retain information that is presented to them in a visual matter much better than that which is only provided verbally, according to an article by HP. Research at 3M Corporation also concluded that we process visuals 60,000 times faster than text. A promotional video used for marketing only lasts about 30 seconds to a minute, so how fast a person is able digest information is an important element to consider. So now consider how much more data you can showcase visually through online video than when it’s written.

New studies show that people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do, according to psychologist Jerome Bruner of New York University. Similarly, researchers at the Wharton School of Business compared visual presentations and purely verbal presentations and found that presenters using visual language were considered more persuasive by their audiences, 67% of whom felt that presenters who combined visual and verbal components were more persuasive.

For businesses who wish to take advantage of the success of visual communication by video, Seven Pictures has identified the key components of effective visual marketing and branding through the use of highly effective corporate video production.

Video production for marketing
Visual Communication

“A lot of people tend to be visual learners and need to see something visual in order to establish their interest. It’s also said that in order for people to make a decision, they first need to understand,” says Asbjorn Christiansen, Creative Director at Seven Pictures. “So if you’re trying to sell a prospect and they don’t fully and completely understand what you’re selling, well, you’re making your life harder than it needs to be.”

The corporate video that showcases your product, services, and your organization’s leader is a great way to promote your company using visual communication methods. It’s more effective than any written press statement, newsletter, or promotional email. But if you were to include a video within these formats, you would be guaranteed a much greater viewer engagement and response.

The use of online video marketing as an effective business solution involves three important visual aid aspects you can take advantage of:

  1. Showcase your company and what you do in a branding video
  2. Present your CEO and upper management in video for heightened sense of relationship
  3. Demonstrate a product or service, or communicate an overall message through a short and effective promotional video

“People are receiving an overload of information every day. Businesses must arm their marketing and sales team with visual material like videos to communicate what they do and how, and get these out in front of the prospect,” says Christiansen. Reaching out to prospective clients through the use of video production is proven far more successful and far more effective. Using video is also a simpler way to communicate any message without loosing the viewer’s attention.

About Seven Pictures

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years of experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.

Business Development Corporate Video Production Product Video Video for Business Video Production

25

Mar

Video Production for Online Customer Service and Technical Support

Videos are a powerful tool for your customer service and technical support departments, providing answers to common consumer questions and issues with your products or services. While the traditional attitude is to use videos to sell, investment in video production can be used to reduce support costs and foster long lasting relationships with customers who feel more comfortable with the products they’ve purchased and use.

An online video can include a product presentation by your sales representative showing key functions or you can show a step by step product demonstration that can be watched online at any given time. Online customer service and technical support videos will allow you to simply direct clients to a link where they’ll be able to find all the necessary information. You’ll greatly reduce giving repetitive answers and instructions regarding your product or services. Videos are visually more eye-catching and less daunting for customers than traditional text FAQs.

The beauty of using video demonstrations of your product or service is that they pull double-duty. They inform potential customers of the lesser known features of a product or service and show that product or service in action.

Each video production is specifically structured and conceptualized by our team to engage viewers and increase effectiveness. We work closely with our clients to really understand their brand and video production needs. Using high definition video, advanced editing, motion graphics, and voice-overs, we make your product video look professional and cutting edge. Contact us today.

Corporate Video Production Press Release

24

Feb

Visual Marketing Tips for Corporate Video Communication

Western civilization has become more dependent upon visual culture and visual artifacts, suggesting visual communication is more powerful than verbal communication. When used as an effective marketing solution, Seven Pictures shares three tips on how businesses can capitalize on visual aid success.

Hollywood’s premiere professional video production company, Seven Pictures, is sharing essential visual marketing tips for businesses who wish to capitalize on the growing video communication trend. Recent research supports the idea that visual communication can be more powerful than verbal communication, suggesting in many instances that people learn and retain information that is presented to them visually much better than that which is only provided verbally, according to an article by HP. For businesses who wish to take advantage of the success of visual communication, Seven Pictures has identified the key components of effective visual marketing through the use of highly effective corporate video production.

“A lot of people tend to be visual learners and need to see something visual in order to establish their interest. It’s also said that in order for people to make a decision, they first need to understand,” says Asbjorn Christiansen, Creative Director at Seven Pictures. So if you’re trying to sell a prospect and they don’t fully and completely understand what you’re selling, well, you’re making your life harder than it needs to be.”

New studies show that people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do, according to psychologist Jerome Bruner of New York University. Similarly, researchers at the Wharton School of Business compared visual presentations and purely verbal presentations and found that presenters using visual language were considered more persuasive by their audiences, 67% of whom felt that presenters who combined visual and verbal components were more persuasive.

The use of online video marketing as an effective business solution involves three important visual aid aspects, according to professional film and video production specialists at Seven Pictures.

1. Showcase your company and what you do
2. Present your CEO and upper management
3. Demonstrate a product or service, or communicate an overall message

“People are receiving an overload of information every day. Therefore, businesses must arm their marketing and sales team with visual material like videos to communicate what they do and how, and get these out in front of the prospect,” says Christiansen.

About Seven Pictures

Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years of experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.

Client Success Press Release Review of Seven Pictures Video Production

24

Feb

Glowing Recommendation from Powerhouse Consulting Firm

The art of video production is not lost upon this industry giant; Seven Pictures revered for their film-like style of professional video production has received an exceptional recommendation from Jane Ayers, Marketing Director at Senn Delaney.

Seven Pictures is pleased to be able to feature an impassioned new testimonial from a satisfied client, consulting industry firm Senn Delaney. Marketing Director Jane Ayers has offered her praises in a new video case study where she validates the quality professional video production services provided by Seven Pictures.

For Jane Ayers, selecting Seven Pictures was an easy decision, “It’s my reputation that’s on the line when I bring in a vendor to work with me and my company they have to be high quality, high trust, and high value vendor that we know we can partner with for a very long time.”

The Los Angeles based video production company specializes in creating a cinematic look and feel to corporate video production and training videos. They remain committed to a comprehensive approach that pair traditional techniques with the latest technology.

Senn Delaney has chosen to use Seven Pictures for a variety of professional video production projects and intends to maintain a professional working relationship with the production company, citing their strong reputation for producing quality work, reliability and professionalism. For Ayers, maintaining a relationship with a local business was also crucial and Seven Pictures has called Hollywood home for over 20 years.

Ayers also added, “I’m a creative person and I want that person on the other side of the lens to be creative as well. I don’t want to show them the vision that I want, I want them to show me the way. And that is how I found Seven Pictures.”

About Seven Pictures:
Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. We make video like we make film: our crew is trained in film production and we apply the same technology and techniques to our video production. The high quality of our videos, with their cinematic look and feel, will elevate your message above those of other lower-quality production videos. Seven Pictures is a pioneer that understands that high- quality video production involved much more than just point and shoot—it’s about delivering visionary ideas and telling a story to its fullest potential. To see what Seven Pictures can do for you and your company, visit www.SevenPictures.com.

Press Release Professional Video Production

24

Feb

Why the Future of Media Depends on Professional Video Production

Los Angeles based production company, Seven Pictures, reacts to the overload of user-generated content created by amateurs for public consumption. 72 hours of video are uploaded to YouTube every minute, and with no separation or standards, the future of media is caught between spam and high quality, professional content.

The future of media hangs in the balance as professional video production becomes threatened with the overload of user-generated content created by amateurs for public consumption, according to Seven Pictures, a leader in professional video production. YouTube and other video sources are at the forefront of this alleged tug-of-war between professional and amateur content, says the experts at Wharton. And with YouTube estimating 72 hours of video are uploaded every minute onto their platform, Seven Pictures explains why the future of media is in danger.

“User-generated content will never match the overall high quality video production professionals like Seven Pictures can provide,” says Asbjorn Christiansen, creative director at Seven Pictures. “Nothing can replace the certainty of referenced work that is professional edited and vetted by experts.”

The professional video production experts at Seven Pictures Hollywood are sharing three tips to avoid negatively affecting overall media image:
• Implement online video production standards to minimize the risk of amateur content and their oftentimes counterfactual and inappropriate content. This allows advertisers to feel safer with whom their marketing will be associated with.
• Reduce video spam. Based on Kaspersky Lab’s recorded mass mailing of video spam emails containing a link to an advertisement, video spam has been found to be more successful than traditional methods spammers often use. Videos will begin to be perceived as spam –similar to email spam.
• Separate professional videos from amateur videos. Cisco Systems estimates that 90% of web traffic will be driven by video by the end of 2013. And while professional and amateur videos mix into one pool of searches without separation, professional users will begin to come across video spam in the majority of their video searches.
“Our professional users have seen the benefits of using video in many different capacities, and we encourage them to voice their opinions on what makes video effective to maintain the interest in preserving video as a powerful tool. We want to ensure when an internet user searches for ‘roofing company,’ they are not given irrelevant searches for a video of a boy jumping off a roof,” says Christiansen.

Google-owned YouTube is taking a step in the right direction with their eight month plan to siphon away some of traditional TV’s ad base by seeding the market with “premium” channels backed by professionals who will produce advertiser-safe content, according to the Wall Street Journal. So far the company has given $200 million into the programming initiative to more effectively market the nearly 100 channels containing professional videos.

Seven Pictures has dedicated their film and corporate video production to maintain high quality, cinematic video as a strong marketing, sales, customer support, and effective branding tool for the professional market. Seven Pictures’ video production results in a movie-like look and feel with a storyline that creates effectiveness and interest in the video. With millions of Americans watching online videos, professionals can continue to benefit from video as a major power outlet

About Seven Pictures
Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.

Branding

17

Sep

Tracking The Latest Professional Video Production Trends

Professional video production has grown in popularity over the course of the past few years and will continue to do so as expected. The professionals at Seven Pictures are tracking the latest trend in video marketing and how it correlates with 2014-15 predictions. As expected, agency and corporate-side communicators are realizing the growing importance of video marketing, and the ones that are leading the way are successfully capitalizing on the power of video. It’s not surprising that as organizations are choosing to invest more in video media, they’re becoming more selective about the quality and standards of production value.

A Video Trend Survey by the Bulldog Reporter found that 78% of marketers are actively using using video content, and of those users 92% are prioritizing corporate videos to push their brand message and image. Respondents also reported that one of the biggest challenges they face are the lack of in-house expertise in production and scripting; It’s the reason companies leverage Seven Pictures and its over 25 years of experience producing highly effective corporate, marketing, training and orientation videos.

This correlates with another recent online video marketing survey by Brightcove and Aberdeen Research who found professionals that are leading the way in engaging with consumers, building brand loyalty and driving conversations all have one thing in common – they are more likely to use video in their content marketing efforts. Marketing directors are really pushing forward to incorporate production into their efforts.

According to research, the best-in-class organizations are using video to communicate with customers and prospects at every stage of the buyer journey. They are also:

  • 38% more likely than all other companies to use video in their external communications
  • Outperforming the rest of the marketing 2:1 when it comes to conversion rates

Based on the overwhelmingly positive feedback we’ve received from clients, we know that the right, professionally-made video can make all the difference. Those clients, who were once unsure about the benefits of video production, are now the most adamant believers. It’s simple, Seven Pictures is the industry leader in delivering superior corporate video production with a clearer, elevated message.

Internet Video Marketing Video Production

07

May

7 Facts About Internet Video Marketing

Over the last decade video has moved from a curious collection of animated gifs and flash animations towards becoming the outlet for high quality, original video content. We’ve always had an interest in cutting-edge technology at Seven Pictures, so here are seven facts about internet video marketing we think you’ll find eye opening as we move through 2014.

  1. A study done by eMarketer found that 72.1 million US smartphone users watched video on their devices at least monthly in 2013 and the number is expected to grow another 10 million through 2014. An average of 30% of those smartphone users were also comfortable watching long form content on the go. Marketers shouldn’t be afraid of alienating their mobile audience when they plan the production of longer videos.
  2. Another study by eMarketer found that only 25% of marketers considered using video as part of their opt-in email marketing strategy, and 43% of those surveyed stated they didn’t because they lacked the content. This is an area ripe for growth and return in the future.
  3. Accenture’s third annual “Video Over Internet Consumer Survey” that 90% of consumers watch at least some video content over the Internet. The penetration rate is as great or greater than traditional video, radio, and print media.
  4. According to a PR Trends 2013 survey by the Bulldog Reporter, video production is poised for growth this year with 36% of companies reporting to increase their video expenditures. With more companies realizing its benefits and the prominent appeal of video through online searches, we expect that the percentage will continue to grow through the remainder of the decade.
  5. Cisco’s 2012-2017 VNI study and forecast predicts that online video will account for 69% of all online traffic, up from 57% in 2012.
  6. Recent research from HP confirms the idea that visual communication can be more powerful than verbal communication, suggesting in many instances that people learn and retain more information from videos than from text or audio. Research at 3M Corporation also concluded that we process visuals 60,000 times faster than text.
  7. In 2010, Internet Retailer published that visitors who view product videos are 85% more likely to buy than visitors who do not. Video content will become a key factor in the conversion funnel for many businesses.

With video’s evolving presensce online, we’d like to leave you with this technology keynote that also represents what we think will be the next big trend in videos: some level of interactivity.

Press Release Professional Video Production

02

Nov

Oscar Nominated Director Joins Hollywood Video Production Company Seven Pictures

Seven Pictures has teamed up with Oscar nominated director, Ian Barnes, to head the production of a high quality, cinematic corporate branding video. Seven Pictures works with the highest qualified individuals devoted to producing impressive and entertaining film and video productions that contain a big screen look and feel.

Seven Pictures, has teamed up with Oscar nominated director, Ian Barnes, to head the production of a high quality, cinematic corporate branding video. World renowned for their professional, cinematic quality productions, Seven Pictures has established themselves as a well respected film and video production company working with the highest qualified film production experts devoted to producing impressive and entertaining film and video productions that contain a cinematic look and feel.

Ian Barnes

Director Ian Barnes

Ian Barnes is a British director, producer and screenwriter whose film, Wish 143, was nominated at the 83rd Academy Awards for Best Live Action Short. Commissioned and produced together by Lighthouse and BBC Film Network, the short film was recognized at the highest level and featured famous actors including Jim Carter and Jodie Whittaker.

“Ian Barnes is an extremely gifted film director and his unique perspective will only add to our cinematic quality,” says Asbjorn Christiansen, creative director at Seven Pictures. “We are raising the standards of corporate video production because we treat every production with the expertise and standards of film making to ensure the best production value.”

Seven Pictures produces superior productions that present a clearer, elevated message in the best way possible way, establish emotional connection, engage viewers and create relationships, bring pride to employees, and tell the story of who the brand is and what they do that drives them. Seven Pictures’ unique methods and professional film production experts use cutting edge equipment and classic cinematic video craftsmanship techniques for a more impressive and entertaining professional video production.

“A good corporate video is an experience where viewers are just in it,” says Christiansen. “You understand and you listen to what was said, you remember it and you don’t forget it. We live in a visual, fast-paced world where people demand entertainment and instant gratification. If a message fails to be communicated in a fast and powerful way, it is lost.”

From beginning to end, they ensure the desired message comes across with only the highest quality deliverables that exceeds all expectations. From the colors to the warmth, Seven Pictures ensures that everything is instilled in each video along with the expertise of each leader featured.

About Seven Pictures
Seven Pictures takes a meticulous and disciplined approach toward video production. With over 20 years experience in the industry they specialize in creating cinematic quality product videos, corporate videos, training videos, and TV commercials with unparalleled craftsmanship. Seven Pictures is a pioneer who understands that a high quality video production is more than just point and shoot—it’s about delivering visionary ideas and executing something spectacular.

Business Development Press Release Professional Video Production

14

Jun

Seven Pictures Appoints Esteemed International Business Developer

Seven Pictures announces the appointment of Joyce Lee to the board of directors as their new International Business Development Director of Asia. Joyce will be a great asset to the marketing and branding initiatives of Seven Pictures’ professional and cinematic quality productions for international business expansion.

Hollywood video production company, Seven Pictures, is proud to announce the new appointment of Joyce Lee as their new International Business Development Director of Asia. Joyce brings her many years of business expertise in Asia to the board of directors, and will be a valuable part of the marketing and branding initiatives of Seven Pictures’ professional video production to further expand the business as an international leader in film and video production.

Joyce Lee International Business Developer of Asia | Seven Pictures Hollywood

Joyce Lee International Business Developer of Asia | Seven Pictures Hollywood

“Joyce is a highly esteemed professional and well respected in Asia as a strong business leader,” says Asbjorn Christiansen, Creative Director at Seven Pictures. “We’re very excited about her new appointment and we know she will succeed in growing and developing Seven Pictures overseas as she has done in with other businesses.”

With many years of communications and business management experience, Joyce Lee is a highly qualified and well-established professional within multiple industries. Joyce has been actively involved in managing the business and communication initiatives of programs and artists in the video production industry. Today, Joyce has been filling the roles of Chairman Assistant and the Board of Directors Sales Manager overseeing international business development, event organization and participation, product research and development, marketing and public relations, budget control and human resources. Joyce will now assume the position as Seven Pictures’ Director of International Business Development in Asia as well. Her knowledge and expertise in international business will greatly benefit Seven Pictures as they expand to new heights.

Seven Pictures has long established themselves as a well-respected film and video production company, and now looks to becoming an international industry leader as well. They are devoted to producing impressive and entertaining video with their cutting edge equipment. With over 25 years of specializing in highly effective corporate, marketing, training and orientation videos, Seven Pictures produces superior productions that present a clearer, elevated message in the best way possible.

Seven Pictures Appoints Esteemed International Business Developer by Seven Pictures Hollywood.