Branded content is the union between advertising and entertainment. A well produced branded content video can dramatically improve or strengthen a company strategy. The message should be clear and drive audiences to engage in the information being delivered.
Here’s a great example of branded content by Always. It was a highly successful strategy that started conversations and received a lot of attention by supporters of the movement they created, “Like a Girl”. The content illustrates various ways in which girls are capable and strong; and the company is now perceived as a promoter of that idea. It’s strong positioning for a brand that specifically caters to female consumers.
Contact us to find out how you can effectively strengthen your company strategy through branded content.
Creating Branded Content and Branded Entertainment for your company, business, or product.
Branded content is a highly effective form of advertising/marketing by way of linking a powerful storyline or message to your business or product. The key to advertising or marketing through branded content is in the natural way of creating a relationship between the two, story and brand. It’s deflects from the traditional way of “in your face” advertising where audiences feel like they’re being sold to. But instead, branded content or branded entertainment allows the viewer to be drawn to the emotion, mood, message, or story being created to represent the brand, company, or product. It’s an engaging form of entertainment and storytelling which takes away the “sales” aspect of common commercials. Branded entertainment is effective in placing a strong link (of message and brand) in the viewer’s mind.
Here’s one from Volvo Trucks with 70 million+ YouTube views and 8 million shares, making it the most viewed automotive advert of all time. It features Jean-Claude Van Damme accomplishing an unthinkable split on top of two moving trucks. The epic split is what drives the views but the connection to accuracy and performance of these trucks is strong.
In using any form of advertising and marketing, it’s essential that the quality matches your branding. In creating branded content, it’s even more important because you’re relying on the message, look, feel, mood and emotions to represent your brand. The audience may never even see the actual product in the video; but creating these links and delivering a powerful message connected to the brand proves much more effective.
Dove’s ‘Real Beauty’ campaign to target ‘real’ women was hugely successful with their branded content video. With 170 million views, it was the most watched online branded content of 2013 and the 3rd most shared branded video. It also inspired conversation and debate across the media and greatly strengthened Dove’s ‘Real beauty’ strategy.
Here’s another great example of branded content for a product by Fendi. Even without any narration, video tells a compelling story of luxury, craftsmanship and detail that goes into creating their products.
One might easily forget a product or company name they saw in a commercial using product placement but a viewer will never forget a compelling story that is organically connected to your brand.
Contact us today to create branded content for your company or product.
Seven Pictures is in production for a new TV series, “Who Got Heat” featuring celebrity MC/rapper and actor, Reggie Noble better known for his stage name Redman. He is also Producer to the show along with his partner Producer/Director, Laura Irvine. Who Got Heat is a platform for unknown artists straight from the streets to perform in front of the greatest MCs in the Hip Hop industry with hopes of being discovered.
Although we are committed to producing a show that is entertaining, the project is about giving back to communities and ensuring they have resources to follow their dreams. Our show will potentially be the greatest opportunity and outlet for many of these artists and give them another reason to stay focused.
Our production team has completed filming 3 rounds of Los Angeles auditions and planning our next event late July/ early August. We will be filming our LA pilot episode during the event which will feature performances by celebrity MCs and our contestants. The event will also be live streamed for audiences nationwide.
Andreas Birch, Director of the Post Production Department for Los Angeles-based Seven Pictures Hollywood, has begun delivering 12 episodes of “Jagten/The Hunt” to TV3 Denmark. The full series will be edited and color-corrected by Andreas in our Los Angeles editing suite. We are excited about this project and look forward to the airing of the completed episodes.
The new series “Jagten/The Hunt,” an investigative docu-series for television, recently won “Like TV of the Year”. Congratulations to the entire cast and crew!
Seven Pictures is proud to be a trusted partner for international production companies and networks alike. We’ve streamlined our process so all post production services are delivered with utmost efficiency no matter where you are. We provide our international clients access to our full service post facility in Los Angeles headed by our expert storytellers.
Jagten / The Hunt – Post Production by Seven Pictures Hollywood
Budgeting for Your Video Production
Video production is a process that involves planning and development of story and concept. There is no pre-made template for storytelling, a fundamental aspect of a successful video; so there is no pre-made budget for every production. Every single proposal or video quote requires our producers to imagine the production from beginning to end and then create a budget on those specific needs. It’s definitely not about tapping numbers into a calculator and hoping that we have something that’s reasonable.
Our job as a professional video production company is to understand your vision and translate that into a visual story in the most effective way. But the most important part of our job is to invest your budget into the highest possible production value. This is precisely the reason we ask for your frame of budget or at least some kind of idea. There is no realistic way to imagine or create on a production when there is no reality on budget. It just does not make sense. Would you walk into a car dealership and ask the agent to guess how much money you are willing to spend on a car? No, you would go in and say, “I’m looking for a four door sedan in the price range of this and this amount, what are my best options?” Make your expectations clear, give your budget range, and then ask what is possible. At least Well, it works exactly the same way with video production.
If you’re lucky enough to have a budget that can support a production with all the bells and whistles to make your company look incredible, you would not want us to pitch a video that costs $2,000. Why would you waste your time looking at an option which obviously does not meet your expectations? And so why would you waste our time expecting us to play the guessing game of trying to figure out what might work for you? Video Production budgeting is not a numbers game but a start of the creative process. It is time consuming and specific to each request. So if you are serious about producing a video for your company or business, then leave the guessing game out of it.
Seven Pictures Video Production Client Testimonial| Success Story
Seven Pictures has produced over 100 videos in partnership with long-term client Senn Delaney. Jane Ayres, marketing director at the culture shaping firm shares her perspective on video and how they’ve benefited from using video.
My name is Jane Ayres and I’m the Marketing Director at culture shaping firm Senn Delaney. We’re part of Heidrick and Struggles, which is a global executive search leadership and consulting firm.
Seven Pictures is everything I want a video production company to be. Seven Pictures has helped me create more than a hundred videos in a few years. We can have a company meeting where I bring my partners in from around the globe and do a one day shoot and from that day of shooting, I got 19 new videos all within a month. That was great.
The benefits have been bringing my brand to life in a way that could never have been possible in any other medium. They get it. They have been in this business a long time. They’re experts, they’re sticklers for quality, their cost is pretty good, very competitive really; and they just bring the best team wherever we shot and whatever we do. I know I can trust in them that we’re going to have a wonderful result.
Client Testimonials Video Production | Success Story | Referral from Seven Pictures Client
Seven Pictures teamed up Maison Caree Productions, a studio based in Paris to produce a branding video for a new Louise Vuitton store in the heart of Beverly Hills. With the Maison Caree crew traveling from Paris and the shooting date already locked in, our pre-production had to move very quickly and efficiently working against a very near deadline. At this point we were less than one week away from their scheduled shoot date which could not be moved.
We started from scratch by pin pointing main attractions to represent the surrounding areas of the new store. Privately operated locations such as business and parks require its own approval process apart from the city permits; this process can take more than 2 weeks to fulfill. Our team successfully confirmed full shooting approval from all locations within 2 days.
Just three days out from filming, we got some news from Paris. The exterior filming of our main store location would now require bringing in a 15 foot crane and a power generator onto the sidewalk of Rodeo Drive. For most who are familiar with the address should better understand the circumstances. There was no other solution to the situation other than let’s make it happen. Again, our Seven Pictures team was able to secure approval for equipment and bring in the all necessary gear as intended.
The Louis Vuitton Branding Video was filmed on schedule with no cut corners and we were able to deliver everything as promised to our Partner and Client. We’re proud of our Seven Pictures team for always getting it done no matter the circumstances!
Teledyne Controls Sr. Manager, Marketing and Sales Support Nathalie Bollecker Reviews Seven Pictures Video Production
Client Testimonials | Success Story | Corporate Video Production
Hi, I’m Natalie Bollecker with Teledyne Controls. I’m the Senior Manager for marketing and sales support.
A few years ago, we wanted to do a video but we had the impression that it was a very complicated and costly process and it would take a lot of resources. We met with few companies with outrageous quotes and we forgot about the project. Then our new VP of Marketing resurrected the idea and we felt that we had found the right partner. Seven Pictures made it easy to put together, it was quick and it wasn’t as much as we thought it would cost. So we’re very excited about it and we’re planning on doing more movies now.
Our general experience in working with Seven Pictures was great. They’re a great team to work with, they have over 20 years of expertise in corporate video and that is only what they do and they are really good at it.
The process went very smoothly and we’re very happy about the final product which is full of energy with loud music, a lot of interviews and testimonials from our employees and customers. It seems very authentic and credible.
We presented the video internally and we’ve had great feedback. Everyone was very into it and some people almost had tears in their eyes!
It’s going to be a great piece to advertise our company and provide a quick snapshot of who we are. We’re a people company and the video production really conveys that message. I would definitely recommend Seven Pictures to other companies.
Senior Marketing and Sales Executive Reviews Seven Pictures Video Production
Teledyne Controls Marketing Communication Specialist Mary Donovan Reviews Seven Pictures Video Production
Client Testimonials | Success Story | Corporate Video Production
My name is Mary Donovan. I am the marketing and communications specialist at Teledyne Controls. We have never done anything like this before but we were looking to get the most professional video.
It was a great experience working with Seven Pictures. It felt like they were a true Hollywood production company. They were very responsive, very accommodating, and very flexible.
The corporate video is something we’re very proud of. We have employees that are proud of it. We have customers who are proud of participating.
It’s a promotional piece for Teledyne- it can be used to help sell some of our key products, so it’s going to be a marketing tool that we’ll use for many years to come.
Seven Pictures made it an efficient and easy process for us. We worked with just only few points of contact and they were available to us as much as needed to answer all our questions and to provide all the information needed to ensure the success of the video. Overall it was a successful experience and I would recommend them to others and given the opportunity, would work with Seven Pictures again.
Marketing Specialist Mary Donovan Reviews Seven Pictures Video Production
I was talking with a client once about why large corporations hire Seven Pictures to create their videos instead of just creating a production department of their own. It was an interesting debate that had me thinking far past our meeting.
I believe that large corporations sometimes think they can save money by creating their own video production department. I believe this is a bad idea. Many large corporations hire a person who is rather inexperienced in video production, and that might be someone who is the cheapest to hire on. These people don’t have the unique “recipe” that more professional video production companies do. You can’t just throw a few ingredients together and expect to make bread. Video production is about experience. It’s about doing things in different ways. If it’s a simple product shot with a description, they may be able to do it themselves. But the more complicated things like testimonials, interviews, and messages from the CEO should hold value. They should be created with the “recipe”.
Many large corporations also won’t hire the full staff needed to create a quality video. Video production companies come with a staff of other creators that help in the creative process to make these quality videos. Between cinematographers, editors, professional lighting crews, and hair and makeup artists, an independent production company employes these creatives, thus getting you the best rates and best professionals tailored specifically to your project.
Creative people like to do different things. We’re fueled by it. The difference in creative projects is something that keeps us going. Even if you find the most professional producer, I’d be afraid that they’d dry up. They’d get bored, and the quality of work would suffer from a lack of inspiration. Not to mention, in-house production employees are only employees. There’s a huge difference between independent companies and employees. Employees already know they have a steady paycheck coming, so their deliveries of projects end up being slow or low in quality. An independent company, however, will bend over backwards to earn your business and give the best quality of services at a faster rate.
I believe independent production companies are the way to go when producing video. The benefits surpass the monetary benefits of having your own, and in the end companies have stronger videos.