Professional video production has grown in popularity over the course of the past few years and will continue to do so as expected. The professionals at Seven Pictures are tracking the latest trend in video marketing and how it correlates with 2014-15 predictions. As expected, agency and corporate-side communicators are realizing the growing importance of video marketing, and the ones that are leading the way are successfully capitalizing on the power of video. It’s not surprising that as organizations are choosing to invest more in video media, they’re becoming more selective about the quality and standards of production value.
A Video Trend Survey by the Bulldog Reporter found that 78% of marketers are actively using using video content, and of those users 92% are prioritizing corporate videos to push their brand message and image. Respondents also reported that one of the biggest challenges they face are the lack of in-house expertise in production and scripting; It’s the reason companies leverage Seven Pictures and its over 25 years of experience producing highly effective corporate, marketing, training and orientation videos.
This correlates with another recent online video marketing survey by Brightcove and Aberdeen Research who found professionals that are leading the way in engaging with consumers, building brand loyalty and driving conversations all have one thing in common – they are more likely to use video in their content marketing efforts. Marketing directors are really pushing forward to incorporate production into their efforts.
According to research, the best-in-class organizations are using video to communicate with customers and prospects at every stage of the buyer journey. They are also:
- 38% more likely than all other companies to use video in their external communications
- Outperforming the rest of the marketing 2:1 when it comes to conversion rates
Based on the overwhelmingly positive feedback we’ve received from clients, we know that the right, professionally-made video can make all the difference. Those clients, who were once unsure about the benefits of video production, are now the most adamant believers. It’s simple, Seven Pictures is the industry leader in delivering superior corporate video production with a clearer, elevated message.
Over the last decade video has moved from a curious collection of animated gifs and flash animations towards becoming the outlet for high quality, original video content.We’ve always had an interest in cutting-edge technology at Seven Pictures, so here are seven facts about internet video marketing we think you’ll find eye opening as we move through 2014.
- A study done by eMarketer found that 72.1 million US smartphone users watched video on their devices at least monthly in 2013 and the number is expected to grow another 10 million through 2014. An average of 30% of those smartphone users were also comfortable watching long form content on the go. Marketers shouldn’t be afraid of alienating their mobile audience when they plan the production of longer videos.
- Another study by eMarketer found that only 25% of marketers considered using video as part of their opt-in email marketing strategy, and 43% of those surveyed stated they didn’t because they lacked the content. This is an area ripe for growth and return in the future.
- Accenture’s third annual “Video Over Internet Consumer Survey” that 90% of consumers watch at least some video content over the Internet. The penetration rate is as great or greater than traditional video, radio, and print media.
- According to a PR Trends 2013 survey by the Bulldog Reporter, video production is poised for growth this year with 36% of companies reporting to increase their video expenditures. With more companies realizing its benefits and the prominent appeal of video through online searches, we expect that the percentage will continue to grow through the remainder of the decade.
- Cisco’s 2012-2017 VNI study and forecast predicts that online video will account for 69% of all online traffic, up from 57% in 2012.
- Recent research from HP confirms the idea that visual communication can be more powerful than verbal communication, suggesting in many instances that people learn and retain more information from videos than from text or audio. Research at 3M Corporation also concluded that we process visuals 60,000 times faster than text.
- In 2010, Internet Retailer published that visitors who view product videos are 85% more likely to buy than visitors who do not. Video content will become a key factor in the conversion funnel for many businesses.
With video’s evolving presensce online, we’d like to leave you with this technology keynote that also represents what we think will be the next big trend in videos: some level of interactivity.